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  • Cultural Collaborations

    The Keys to a Successful Crossover Collaboration

    Elizabeth Wallace  |   Share
    Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
  • Cultural Collaborations

    The Chinese Toy Giant with Art World Designs

    Richard Whiddington  |   Share
    POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
  • Cultural Collaborations

    Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?

    Richard Whiddington  |   Share
    Selling collectable figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
  • Cultural Collaborations

    The Met Rolls Out Global Licensing Plan

    Richard Whiddington  |   Share
    The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More
  • Museum Insider

    British Museum Pops Up in Shanghai

    Richard Whiddington  |   Share
    The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
  • Museum Trends

    Brand Impressions: Van Gogh Museum Partnership Signals China Push

    Richard Whiddington  |   Share
    The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More
  • Case Studies

    Essential Strategies for Cultural Branding in China

    Richard Whiddington  |   Share
    London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
  • The Jing Museum Index

    The Jing Travel WeChat Index: April 2020

    Jing Travel  |   Share
    The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
  • News

    Hermitage Museum Launches on Tmall

    Jing Travel  |   Share
    The St. Petersburg attraction hopes to compensate for revenue lost during coronavirus by selling cultural products on China's e-commerce giant. Read More
  • The Jing Museum Index

    The Jing Travel WeChat Index: November 2019

    Jing Travel  |   Share
    The Jing Travel WeChat Index is a monthly roundup of how western museums and cultural institutions are performing on China’s foremost social media platform. Read More
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