wenchuang
How China’s Cultural Institutions Are Doing Digital Heritage
From VR tours to NFTs — Chinese museums are finding new ways to license, platform, and market the country's cultural heritage. Read More
Alipay And 24 Chinese Museums Drop Chinese New Year-Themed NFTs
Featured as part of Alipay's annual Spring Festival campaign are 3D digital collectibles of tiger-related cultural artifacts. Read More
How Cultural Relics Propelled China’s Licensing Market In 2021
With wenchuang dominating the local consumer market in 2021, what does the future hold for Chinese cultural IPs? Read More
Behind ARTiSTORY And Dunhuang Inspiration’s Project To Animate Cultural Heritage
The IP-focused partnership will soon release the Dunhuang Trading Card Game, featuring AR and advanced printing technologies. Read More
Henan Museum’s Archaeological Blind Boxes Go Virtual On Alipay
Not done dominating the market with its cultural heritage blind boxes, the museum is turning to tech to reach new audiences. Read More
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More
What Cultural Institutions Need To Know About Chinese Cultural Consumers
Jing Daily's latest report provides a high-level overview of the cultural tastes and behaviors of China's new class of consumers. Read More
Alfilo Brands Opens Museum & More, An IP-Stacked, One-Stop Museum Gift Shop
The Shanghai-based store points to the lucrative power of museum IP and the growing appetite for wenchuang products in China. Read More
With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
How Wenchuang Won Out This Labor Day Holiday
Over the four-day vacation, Chinese destinations launched cultural products, in time for the mass return of visitors eager to "check in." Read More
