wenchuang
With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
How Wenchuang Won Out This Labor Day Holiday
Over the four-day vacation, Chinese destinations launched cultural products, in time for the mass return of visitors eager to "check in." Read More
If It’s Creative And Collectible, It’s At Alibaba Design Week
Alibaba's five-day signature event is set to gather contemporary artists, collectible retailers, and museum stores in a celebration of creativity. Read More
British Museum And Hello Kitty’s Egyptian Adventure Hits Suzhou
Part of the museum's team-up with Sanrio's most popular IP, the "Egyptian Adventure Pop-Up Store" is currently touring East China. Read More
Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership
The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More
The Keys To A Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
