wenchuang
Henan Museum’s Archaeological Blind Boxes Go Virtual On Alipay
Not done dominating the market with its cultural heritage blind boxes, the museum is turning to tech to reach new audiences. Read More
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More
What Cultural Institutions Need To Know About Chinese Cultural Consumers
Jing Daily's latest report provides a high-level overview of the cultural tastes and behaviors of China's new class of consumers. Read More
Alfilo Brands Opens Museum & More, An IP-Stacked, One-Stop Museum Gift Shop
The Shanghai-based store points to the lucrative power of museum IP and the growing appetite for wenchuang products in China. Read More
With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
How Wenchuang Won Out This Labor Day Holiday
Over the four-day vacation, Chinese destinations launched cultural products, in time for the mass return of visitors eager to "check in." Read More
If It’s Creative And Collectible, It’s At Alibaba Design Week
Alibaba's five-day signature event is set to gather contemporary artists, collectible retailers, and museum stores in a celebration of creativity. Read More
British Museum And Hello Kitty’s Egyptian Adventure Hits Suzhou
Part of the museum's team-up with Sanrio's most popular IP, the "Egyptian Adventure Pop-Up Store" is currently touring East China. Read More
Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership
The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More
The Keys To A Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
