wenchuang
The Keys to a Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
The Chinese Toy Giant with Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectable figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More
British Museum Pops Up in Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
The Jing Travel WeChat Index: April 2020
The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
Hermitage Museum Launches on Tmall
The St. Petersburg attraction hopes to compensate for revenue lost during coronavirus by selling cultural products on China's e-commerce giant. Read More
The Jing Travel WeChat Index: November 2019
The Jing Travel WeChat Index is a monthly roundup of how western museums and cultural institutions are performing on China’s foremost social media platform. Read More
