Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs
Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More
Here’s How Tourism Stakeholders Can Unlock WeChat’s Full Potential
At a Dragon Trail Interactive webinar, Tencent's Irene He outlined how Official Accounts can best leverage the platform's tools to drive traffic. Read More
Design Miami’s Podium Preps Its Arrival In Shanghai
Podium's Asian debut aims to serve as a platform "connecting international and local design, one celebrating China’s unique design sensibilities." Read More
Suning Art Museum And Art Institute of Chicago Co-Launch Online Exhibition
Available as a WeChat Mini-Program, Time Travel marks a unique collaboration between a Chinese and US museum. Read More
Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More
The Agency That’s Bringing Italy To Chinese Tourists
In partnership with the Italian Ministry of Culture, Digital to Asia has been connecting Chinese tourists to lesser-known Italian cultural gems. Read More
How Tourism Stakeholders Can Effectively Leverage WeChat Channels
We break down Tencent’s latest feature and highlight how the travel sector can newly engage Chinese users through short-form content. Read More
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More
