V&A Museum Lines Up China Tour For Its Bags: Inside Out Exhibition
Besides bolstering the museum's presence in China, the traveling exhibition taps the country's cultural appetite and luxury market. Read More
How China’s Cultural Institutions Are Doing Digital Heritage
From VR tours to NFTs — Chinese museums are finding new ways to license, platform, and market the country's cultural heritage. Read More
JCC Year In Review: The Digital And CultureTech Landscape
In the first of our year-end round-ups, JCC surveys the cultural sector’s best uses of digital tools and creative technologies in 2021. Read More
The Mobile Game That Aims To Reconnect Chinese Tourists With Thailand’s Attractions
Sawadika Run, created by the Thailand Tourism Authority, allows players “to experience the destination virtually and immersively.” Read More
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More
Inside The European Travel Commission’s Europe Behind The Scenes Campaign
The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More
Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs
Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More
Here’s How Tourism Stakeholders Can Unlock WeChat’s Full Potential
At a Dragon Trail Interactive webinar, Tencent's Irene He outlined how Official Accounts can best leverage the platform's tools to drive traffic. Read More
Design Miami’s Podium Preps Its Arrival In Shanghai
Podium's Asian debut aims to serve as a platform "connecting international and local design, one celebrating China’s unique design sensibilities." Read More
Suning Art Museum And Art Institute of Chicago Co-Launch Online Exhibition
Available as a WeChat Mini-Program, Time Travel marks a unique collaboration between a Chinese and US museum. Read More
