JCC Year In Review: The Digital And CultureTech Landscape
In the first of our year-end round-ups, JCC surveys the cultural sector’s best uses of digital tools and creative technologies in 2021. Read More
The Mobile Game That Aims To Reconnect Chinese Tourists With Thailand’s Attractions
Sawadika Run, created by the Thailand Tourism Authority, allows players “to experience the destination virtually and immersively.” Read More
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More
Inside The European Travel Commission’s Europe Behind The Scenes Campaign
The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More
Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs
Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More
Here’s How Tourism Stakeholders Can Unlock WeChat’s Full Potential
At a Dragon Trail Interactive webinar, Tencent's Irene He outlined how Official Accounts can best leverage the platform's tools to drive traffic. Read More
Design Miami’s Podium Preps Its Arrival In Shanghai
Podium's Asian debut aims to serve as a platform "connecting international and local design, one celebrating China’s unique design sensibilities." Read More
Suning Art Museum And Art Institute of Chicago Co-Launch Online Exhibition
Available as a WeChat Mini-Program, Time Travel marks a unique collaboration between a Chinese and US museum. Read More
Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More
