How Tourism Stakeholders Can Effectively Leverage WeChat Channels
We break down Tencent’s latest feature and highlight how the travel sector can newly engage Chinese users through short-form content. Read More
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More
Jing Travel’s Top 10 Articles of 2020
As a close watcher of global travel, Jing Travel has spent the past year tracking how the market has reeled, then recovered its footing in the wake of the pandemic. Read More
Jing Culture & Commerce’s Top 10 Articles of 2020
As a publication focused on the intersection of art, culture, and technology, we’ve covered the digital pivot undertaken by cultural institutions and more in 2020. Read More
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
At the heart of the brand's success story lies a trove of savvy partnerships that have raised its profile and won the affections of young consumers. Read More
Top 10 WeChat Posts by International Museums in 2020
The British Museum stood out consistantly for highest views while MoMA also made a strong showing. But who's No. 1? Read More
The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
The JT Index: September 2020
The escalating tech-war on Chinese social media platforms may not have reached its conclusion, but it has forced cultural institutions to reassess their audience engagement tools. Read More
