The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
The JT Index: September 2020
The escalating tech-war on Chinese social media platforms may not have reached its conclusion, but it has forced cultural institutions to reassess their audience engagement tools. Read More
Decoded: Chinese Mobile Payment Platforms for Cultural Destinations | Part One
Mobile payments are at the heart of China’s digital revolution. It’s not just major brands and small businesses benefiting, cultural institutions have also adapted. Read More
How Versailles Forges New China Connections Under Lockdown
When it comes to engaging China digitally, Versailles is at the vanguard of innovation, its Project Manager explains why. Read More
The JT Index: August 2020
The JT Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
How China Digital Agencies are Pivoting for a Post WeChat Future
WeChat has been a one-stop app for organizations looking to engage China. Jing Travel spoke with expert consultancies to learn what’s next. Read More
How Chinese Museums are Reaching Younger Audiences
Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged? Read More
Here’s What U.S. Museums Think about the WeChat Ban
President Trump’s WeChat ban would impact the ability of museums and cultural institutions to engage China. Here’s what they think about it. Read More
How to Optimize Your WeChat Account to Better Serve Audiences
WeChat is important for DMOs and cultural institutions. Learn about WeChat touchpoints and successful engagement strategies across museums and destination marketing organizations. Read More
Tencent Scores A Big Q2 Before Trump’s WeChat Ban Plan
Tencent Holdings, the parent company of WeChat, reported a strong second quarter of 2020, while a potential WeChat ban in the US looms. Read More
