wechat mini-programs
How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More
The Prado Museum Enters China — Via A Metro Station Pop-Up In Shanghai
The pop-up exhibition, accompanied by a WeChat Mini Program, is aimed at strengthening ties with Chinese audiences. Read More
The Mobile Game That Aims To Reconnect Chinese Tourists With Thailand’s Attractions
Sawadika Run, created by the Thailand Tourism Authority, allows players “to experience the destination virtually and immersively.” Read More
Inside The European Travel Commission’s Europe Behind The Scenes Campaign
The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More
Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs
Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More
Suning Art Museum And Art Institute of Chicago Co-Launch Online Exhibition
Available as a WeChat Mini-Program, Time Travel marks a unique collaboration between a Chinese and US museum. Read More
The Agency That’s Bringing Italy To Chinese Tourists
In partnership with the Italian Ministry of Culture, Digital to Asia has been connecting Chinese tourists to lesser-known Italian cultural gems. Read More
3 Ways Suning Art Museum Grew Its Profile And Audience In 2020
At a webinar hosted by Museum 2050, curators shared strategies that helped the Shanghai-based institution overcome its growing pains. Read More
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
Four Key Questions on Chinese Travel in 2021 Answered
How is 2021 shaping up for Chinese tourism? Our panel of industry experts weigh in with their projections for the coming year. Read More
