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wechat mini-programs

  • Cultural Insider

    How Chaumet Set the Bar for Luxury Legacy Exhibitions in China

    Wenzhuo Wu  |   Share
    Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More
  • Cultural Collaborations

    The Prado Museum Enters China — Via A Metro Station Pop-Up In Shanghai

    Richard Whiddington  |   Share
    The pop-up exhibition, accompanied by a WeChat Mini Program, is aimed at strengthening ties with Chinese audiences. Read More
  • Destinations

    The Mobile Game That Aims To Reconnect Chinese Tourists With Thailand’s Attractions

    Xin Jin  |   Share
    Sawadika Run, created by the Thailand Tourism Authority, allows players “to experience the destination virtually and immersively.” Read More
  • Destinations

    Inside The European Travel Commission’s Europe Behind The Scenes Campaign

    Xin Jin  |   Share
    The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More
  • NFTs

    Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs

    Yifan Liu  |   Share
    Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More
  • Cultural Collaborations

    Suning Art Museum And Art Institute of Chicago Co-Launch Online Exhibition

    Richard Whiddington  |   Share
    Available as a WeChat Mini-Program, Time Travel marks a unique collaboration between a Chinese and US museum. Read More
  • Destinations

    The Agency That’s Bringing Italy To Chinese Tourists

    Richard Whiddington  |   Share
    In partnership with the Italian Ministry of Culture, Digital to Asia has been connecting Chinese tourists to lesser-known Italian cultural gems. Read More
  • Cultural Insider

    3 Ways Suning Art Museum Grew Its Profile And Audience In 2020

    Yifan Liu  |   Share
    At a webinar hosted by Museum 2050, curators shared strategies that helped the Shanghai-based institution overcome its growing pains. Read More
  • Cultural Insider

    Decoded: WeChat Channels for Cultural Institutions

    Richard Whiddington  |   Share
    Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
  • Destinations

    Four Key Questions on Chinese Travel in 2021 Answered

    Richard Whiddington  |   Share
    How is 2021 shaping up for Chinese tourism? Our panel of industry experts weigh in with their projections for the coming year. Read More
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Trends, insights, and analysis on the world of Chinese travel
Destinations
How Is Huangshan Planning To Drive Tourism? With Its Cultural IP
Destinations
The Mobile Game That Aims To Reconnect Chinese Tourists With Thailand’s Attractions
Destinations
Hainan Sales Hit New Records During China’s Golden Week
Cultural Insider
“Creating A Cultural Brand”: Art Macao Plans To Boost Its City’s Cultural Clout
Destinations
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
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