Van Gogh Museum
‘Tis The Season For Museum IP Partnerships And Brand Collaborations
The recent swell of museum and brand team-ups bears out the increasing popularity and bankability of the IP model. Read More
Which Museums Won Over The Brand Collaboration Landscape In 2021?
The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More
DHL and Van Gogh Museum Partner For a Unique Shopping Experience
The partnership promises to deliver Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
Four Key Fashion and Museum Collaborations in 2020
2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples. Read More
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More
The Jing Weekly Brief — February 24
Jing Travel’s weekly guide to stories providing insight into Chinese cultural travel. Read More
Dutch Connection, the Agency Bringing FIT Travelers into Museums
An interview with Monique Knapen, co-founder of Amsterdam-based firm The China Connector. Read More
