V&A
The Event The Brought Together The V&A Museum, Gucci, And 90 TikTok Creators
For the opening of Fashioning Masculinities, the V&A teamed up with TikTok and Gucci for a private viewing and livestreamed tour. Read More
V&A Museum Lines Up China Tour For Its Bags: Inside Out Exhibition
Besides bolstering the museum's presence in China, the traveling exhibition taps the country's cultural appetite and luxury market. Read More
How Cultural Relics Propelled China’s Licensing Market In 2021
With wenchuang dominating the local consumer market in 2021, what does the future hold for Chinese cultural IPs? Read More
Which Museums Won Over The Brand Collaboration Landscape In 2021?
The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
Alfilo Brands Opens Museum & More, An IP-Stacked, One-Stop Museum Gift Shop
The Shanghai-based store points to the lucrative power of museum IP and the growing appetite for wenchuang products in China. Read More
Want To Reach New Visitors? It’s Never Too Late For After-Hours Programming
Culture24's new report investigates how Lates can help museums draw a more diverse crowd and engage local communities. Read More
How ARCHES Is Paving The Way To Accessibility With Technology
"We can learn so much about how we see art through different sorts of perceptions," says the accessible tech initiative. Read More
The V&A’s New Digital Platform Centers Access and Audience
Explore The Collections draws connections and uncovers links between some 1.2 million objects in the museum's archives. Read More
Inside the V&A East Project | Part Two
The museum is part of V&A's plan to develop a dynamic platform for art, engagement, and collaborations. Read More
Four Key Fashion and Museum Collaborations in 2020
2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples. Read More
