UNESCO
Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs
Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More
Now Up For Auction At JD.com: China’s Intangible Cultural Heritage
Ahead of Cultural and Natural Heritage Day, the auction site is tapping the increased public interest in cultural products to generate revenue. Read More
Can Tencent Revive Chinese Tourism in Italy?
Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More
From Tour Bus to Boutique, Swiss Tourism is Shifting Focus
Switzerland wants Chinese tourists who travel slower and stay longer, "You have to dive into the niche," says Simon Bosshart, China Director, in interview. Read More
Barcelona’s Gaudí Icons Reach Chinese Visitors Via WeChat
China is Spain's second largest source of tourists — after America — and many of its cultural institutions are getting increasingly China-smart. Read More
Hola to Ni Hao — Audio Guides Engage Chinese Travelers in Madrid
From the Mecca of bullfighting to a world famous opera house, cultural institutions in the Spanish capital have developed audio guide as a dynamic and cost-effective means of connecting with Chinese travelers. Read More
Travel Hacks: Thai Tourism Troubles, Tmall’s Museum Push and More Chinese Travel Trends
Jing Travel’s weekly guide to stories providing insight into Chinese travel trends. Read More
Travel Hacks: Airbnb’s Summer Campaign, Liangzhu Joins UNESCO and More Chinese Travel Trends
Here’s Jing Travel’s weekly guide to stories that give insight into Chinese travel trends and how they affect the industry’s main players. Read More
