The Metropolitan Museum of Art
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More
The Video Game Intent on Redefining The Art Audience
Created in collaboration with DSL Collection, The Forgetter is an immersive journey that recalibrates the traditional art experience. Read More
The Metropolitan Museum of Art Launches Gamified AR Experience
Created in partnership with Verizon, The Met Unframed sends users on a virtual, game-filled journey through the institution. Read More
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
At the heart of the brand's success story lies a trove of savvy partnerships that have raised its profile and won the affections of young consumers. Read More
Spurred by Covid Lockdowns, Museums Bring Virtual Content into Broader Play
The pandemic has dramatically accelerated Western museums’ engagement with digital platforms, programming, and possibilities. Read More
Museums Exhibit Stepped Up Licensing Plans
Museums are exhibiting increased interest in licensing as a means for driving revenue at a time when other funding sources are under pressure. Read More
Riding the TikTok Wave: How 15 Minutes Can Grow Your Audience
TikTok and Douyin are powerful tools to express brand personality and reach an often-disengaged demographic — young audiences. Read More
The Met Goes Fox Hunting in China
The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More
The Met Gala Got More Than 170 Million Views in Less Than 48 Hours. Here’s How:
For this year’s Met Gala, an event that has never wanted for exposure, the Met decided to harness the vast power of the Chinese video-sharing app Douyin, aka TikTok outside of China, to the tune of 170 million views in 48 hours. Read More
