Tencent
With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership
The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
Universal Studios Beijing To Boost Its Cultural Offerings With Gaming IP
The upcoming attraction's partnership with Tencent demonstrates the growing status and brand power of popular games. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More
Shanghai’s Upcoming E-Sports Center Attests To The Industry’s Growing Footprint
With more than 600 million gamers, the e-sports industry has arrived as a potentially lucrative arm of the domestic tourism industry. Read More
Jing Travel’s Top 10 Articles of 2020
As a close watcher of global travel, Jing Travel has spent the past year tracking how the market has reeled, then recovered its footing in the wake of the pandemic. Read More
Museums and Mobile Gaming: The Next Digital Frontier
As museums face the ramifications of the global pandemic, mobile games offer an opportunity for innovative digitization. Read More
Bottle Rockets: Hennessey Live Streams a Firework Odyssey
In a 15-minute event broadcast on Tencent and YouTube, the Chinese firework master connected the French brand to China in an intimate performance. Read More
