Suzhou Museum
The Jing Travel WeChat Index: April 2020
The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read MoreThe Jing Travel WeChat Index: Feb 2020
The Jing Travel WeChat Index is a monthly roundup of how western museums and cultural institutions are performing on China’s foremost social media platform. Read MoreHow Cultural Institutions and DMOs Should Navigate the Coronavirus
As the outbreak continues, handling the situation sensitively is increasingly vital. We spoke to numerous industry experts to learn their advice. Read MoreThe Jing Travel WeChat Index: December 2019
The Jing Travel WeChat Index is a monthly roundup of how western museums and cultural institutions are performing on China’s foremost social media platform. Read MoreWant Greater WeChat Engagement? Comments are Gold
Museums can boost engagement and grow their Chinese audience through the WeChat comments section, here's how. Read MoreThe Jing Travel WeChat Index: August 2019
Our monthly assessment of how western museums and cultural institutions are performing on WeChat. Read MoreThe Jing Travel Museum WeChat Index: June 2019
The Jing Museum Index tracks the performance of western museums and cultural institutions on WeChat. Read More