Sanxingdui Museum
How China’s Museums Greeted International Museum Day
Increasingly, Chinese institutions are banking on the annual event to drive audience engagement and partake in a global conversation. Read MoreThe Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read MoreWith A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read MoreThe Unstoppable Boom of Art Toys
China’s art toy industry is exploding, fueled by an increasing number of young adults jumping into the world of collectibles. Read MoreRelic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More