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Palace Museum

  • CultureTech

    Cai Guo-Qiang Unveils His First VR Artwork at Palace Museum

    Chloe Yorke  |   Share
    Created in partnership with HTC VIVE Arts, the work marks the 600th anniversary of Beijing’s Forbidden City with virtual pops of color and sound. Read More
  • Cultural Collaborations

    The Keys to a Successful Crossover Collaboration

    Elizabeth Wallace  |   Share
    Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
  • JT Index

    The JT Index: September 2020

    The Editors of Jing Travel  |   Share
    The escalating tech-war on Chinese social media platforms may not have reached its conclusion, but it has forced cultural institutions to reassess their audience engagement tools. Read More
  • Emerging Trends

    How POP MART is Taking Domestic Appeal Global

    The Editors of Jing Travel  |   Share
    What’s driving China’s craze for art toys? POP MART’s overseas marketing director discusses the brand’s domestic appeal and global ambitions. Read More
  • Cultural Collaborations

    The Cultural Collaborations that Define China’s Top Water Bottler

    Richard Whiddington  |   Share
    Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades. Read More
  • Cultural Collaborations

    Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?

    Richard Whiddington  |   Share
    Selling collectable figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
  • CultureTech

    Top 5 WeChat Mini Program Functions

    Richard Whiddington and Peter Huang  |   Share
    With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More
  • JT Index

    The Jing Travel WeChat Index: June 2020

    Jing Travel  |   Share
    The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
  • Features

    Virtual Tours and Gamification, China’s Museums Pivot Content for Coronavirus

    Richard Whiddington  |   Share
    With public gatherings restricted, cultural institutions are taking a dynamic tech-centric approach to reach a housebound citizenry. Read More
  • Destinations

    How Cultural Institutions and DMOs Should Navigate the Coronavirus

    Richard Whiddington  |   Share
    As the outbreak continues, handling the situation sensitively is increasingly vital. We spoke to numerous industry experts to learn their advice. Read More
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