national gallery of victoria
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More
NGV’s KAWS Exhibit Draws Chinese Visitors and WeChat Traction
The Melbourne institution is building strong connections with Chinese audiences, as demonstrated by its smart WeChat strategy. Read More
The Jing Travel WeChat Index: August 2019
Our monthly assessment of how western museums and cultural institutions are performing on WeChat. Read More
National Gallery of Victoria Creates Open Access Program
National Gallery of Victoria is acquiring new audiences in China thanks to their five-year digitization program, called Open Access Read More
This Aussie Museum Is Attracting Throngs of Chinese Tourists with WeChat
Australia's National Gallery of Victoria has taken to Chinese social media, including WeChat, to attract more Chinese tourists. Read More
