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Mini program

  • Museum Insider

    How Chinese Museums are Reaching Younger Audiences

    Richard Whiddington  |   Share
    Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged? Read More
  • CultureTech

    What Would a WeChat Ban Mean to U.S. Museums?

    Richard Whiddington  |   Share
    American cultural attractions launched WeChat Official Accounts to serve the in boom Chinese visitation. A ban would force a serious rethink. Read More
  • CultureTech

    Top 5 WeChat Mini Program Functions

    Richard Whiddington and Peter Huang  |   Share
    With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More
  • CultureTech

    Behind Christie’s Hottest China Tool

    Richard Whiddington  |   Share
    The auction house's WeChat Mini Program is revolutionizing how it connects with China. We spoke to the tech agency responsible. Read More
  • CultureTech

    Decoded: How to Build a WeChat Mini Program

    Richard Whiddington  |   Share
    Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More
  • CultureTech

    Can Tencent Revive Chinese Tourism in Italy?

    Richard Whiddington  |   Share
    Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More
  • Case Studies

    Christie’s Adapting to China’s Digital Landscape

    Jing Travel  |   Share
    The auction house's Mini Program facilitates direct communication and engagement with China, lessons from it are applicable across the cultural sector. Read More
  • Jing Travel Digital Workshop

    Decoded: WeChat Mini Programs for Cultural Destinations | Part Two

    Richard Whiddington and Peter Huang  |   Share
    Mini Programs are an economic and time efficient solution that provide Chinese audiences with a range of vital functions. Read More
  • Jing Travel Digital Workshop

    Decoded: WeChat Mini Programs for Cultural Destinations | Part One

    Richard Whiddington and Peter Huang  |   Share
    The number of Mini Programs has tripled since 2018 making them a vital tool for connecting with China— but what, exactly, are they? Read More
  • Travel Trends

    A Chinese KOL on Deep-Dive Tours, Mini Programs, and Holland’s Hidden Gems

    Lin Wang  |   Share
    Yan Song, a Chinese museum influencer, shares his views on Chinese outbound cultural tourism, Dutch museums, Mini Programs, and more. Read More
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