louvre
‘Tis The Season For Museum IP Partnerships And Brand Collaborations
The recent swell of museum and brand team-ups bears out the increasing popularity and bankability of the IP model. Read More
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More
David Guetta Livestreams New Year’s Eve DJ Set From the Louvre
Accompanying the performance was a state-of-the-art light show that illuminated the Parisian landmark. Read More
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part Two
Post-COVID, brands hoping to position themselves in China should either look to physically establishing their business on the mainland or implementing alternatives to engage audiences. Read More
Top 10 WeChat Posts by International Museums in 2020
The British Museum stood out consistantly for highest views while MoMA also made a strong showing. But who's No. 1? Read More
What Arts Organizations Can Learn From China’s Livestreaming Trend
Jing Culture & Commerce, Fliggy, and The British Museum provide an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and related organizations. Read More
Louvre Joins Forces with Alibaba to Bring Great Works of Art to Chinese Consumers
The world’s largest art museum has inked a deal with Alibaba Group to bring art-inspired products to Chinese consumers. Read More
Will Virtual Clicks Drive In-Person Visits?
Digital engagements have given new life to cultural accessibility, but can attractions ensure this translates to in-person visits? Read More
The Jing Travel WeChat Index: March 2020
The Jing Travel WeChat Index is a monthly roundup of how western museums and cultural institutions are performing on China’s foremost social media platform. Read More
The Jing Weekly Brief — March 9
Jing Travel’s weekly guide to stories providing insight into Chinese cultural travel. Read More
