louvre
Where Grand Palais Immersif Is Taking Immersive Experiences Next
In the lead-up to its Venise Révélée digital exhibition, the platform shares how it plans to enrich the immersive offer. Read More
No Brand Has More Museum Collaborators Than UNIQLO Does
MFA Boston's newly renewed collaboration with UNIQLO keeps up the brand's decade-plus streak of museum partnerships. Read More
The Louvre Museum Unveils Its Dedicated Digital Platform, Louvre+
Housing a vast library of videos and podcasts, the portal represents the culmination of the museum's digital transformation. Read More
‘Tis The Season For Museum IP Partnerships And Brand Collaborations
The recent swell of museum and brand team-ups bears out the increasing popularity and bankability of the IP model. Read More
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More
David Guetta Livestreams New Year’s Eve DJ Set From the Louvre
Accompanying the performance was a state-of-the-art light show that illuminated the Parisian landmark. Read More
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part Two
Post-COVID, brands hoping to position themselves in China should either look to physically establishing their business on the mainland or implementing alternatives to engage audiences. Read More
Top 10 WeChat Posts by International Museums in 2020
The British Museum stood out consistantly for highest views while MoMA also made a strong showing. But who's No. 1? Read More
What Arts Organizations Can Learn From China’s Livestreaming Trend
Jing Culture & Commerce, Fliggy, and The British Museum provide an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and related organizations. Read More
Louvre Joins Forces with Alibaba to Bring Great Works of Art to Chinese Consumers
The world’s largest art museum has inked a deal with Alibaba Group to bring art-inspired products to Chinese consumers. Read More
