Tag
IP
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Universal Studios Beijing To Boost Its Cultural Offerings With Gaming IP
The upcoming attraction's partnership with Tencent demonstrates the growing status and brand power of popular games. Read More -
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More -
Four Key Fashion and Museum Collaborations in 2020
2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples. Read More -
V&A Launches Art Deco Pop-up in China
The London museum’s latest pop-up store signals its continuous push into China over the coming months and years. Read More -
Why China’s Young Consumers Love Brand Collaborations
As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read More -
Museums Exhibit Stepped-Up Licensing Plans
Museums are exhibiting increased interest in licensing as a means for driving revenue at a time when other funding sources are under pressure. Read More -
How MoMA Leverages the Classics to Innovate in Licensing
Robin Sayetta of the Museum of Modern Art shares how leading cultural institutions are implementing novel ideas to bring beloved art to the licensing world. Read More -
Louvre Joins Forces with Alibaba to Bring Great Works of Art to Chinese Consumers
The world’s largest art museum has inked a deal with Alibaba Group to bring art-inspired products to Chinese consumers. Read More -
How Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More -
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More