IP
Who’s Winning The NFT Licensing Space? It’s BAYC, Of Course
And it's not just M&Ms. By granting its holders IP rights, Bored Ape Yacht Club has opened new roads into branding and marketing. Read More
What You Need To Know About NFTs And Licensing
The granting of IP rights by NFT projects might pave the way toward decentralization, but not without a few bumps along the way. Read More
No Brand Has More Museum Collaborators Than UNIQLO Does
MFA Boston's newly renewed collaboration with UNIQLO keeps up the brand's decade-plus streak of museum partnerships. Read More
How China’s Cultural Institutions Are Doing Digital Heritage
From VR tours to NFTs — Chinese museums are finding new ways to license, platform, and market the country's cultural heritage. Read More
Netflix Has A Live And Immersive Ball With Its Bridgerton IP
The experience coincides with other collaborative projects, as the streamer gives the hit show the royal licensing treatment. Read More
ARTiSTORY Taps Living Artists For Its Next IP Project With Dunhuang Inspiration
As part of its new program, the licensing company is leveraging the popularity of today's artists to advance Dunhuang's IP globally. Read More
Forecasting 2022: The Cultural Trends We’re Watching This Year
2022 won't lack projects that will broaden the creative possibilities of cultural programming, engagement, and commerce. Read More
How Cultural Relics Propelled China’s Licensing Market In 2021
With wenchuang dominating the local consumer market in 2021, what does the future hold for Chinese cultural IPs? Read More
Behind ARTiSTORY And Dunhuang Inspiration’s Project To Animate Cultural Heritage
The IP-focused partnership will soon release the Dunhuang Trading Card Game, featuring AR and advanced printing technologies. Read More
JCC Year in Review: On The Collaboration And Partnership Front
Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More
