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Tag

IP

  • Cultural Collaborations

    No Brand Has More Museum Collaborators Than UNIQLO Does

    Fei Lu  |   Share
    MFA Boston's newly renewed collaboration with UNIQLO keeps up the brand's decade-plus streak of museum partnerships. Read More
  • Cultural Insider

    How China’s Cultural Institutions Are Doing Digital Heritage

    Jing Culture & Commerce  |   Share
    From VR tours to NFTs — Chinese museums are finding new ways to license, platform, and market the country's cultural heritage. Read More
  • Commerce

    Netflix Has A Live And Immersive Ball With Its Bridgerton IP

    Fei Lu  |   Share
    The experience coincides with other collaborative projects, as the streamer gives the hit show the royal licensing treatment. Read More
  • Cultural Collaborations

    ARTiSTORY Taps Living Artists For Its Next IP Project With Dunhuang Inspiration

    Fei Lu  |   Share
    As part of its new program, the licensing company is leveraging the popularity of today's artists to advance Dunhuang's IP globally. Read More
  • Cultural Insider

    Forecasting 2022: The Cultural Trends We’re Watching This Year

    Jing Culture & Commerce  |   Share
    2022 won't lack projects that will broaden the creative possibilities of cultural programming, engagement, and commerce. Read More
  • Commerce

    How Cultural Relics Propelled China’s Licensing Market In 2021

    Nagmani  |   Share
    With wenchuang dominating the local consumer market in 2021, what does the future hold for Chinese cultural IPs? Read More
  • Cultural Collaborations

    Behind ARTiSTORY And Dunhuang Inspiration’s Project To Animate Cultural Heritage

    Min Chen and Yifan Liu  |   Share
    The IP-focused partnership will soon release the Dunhuang Trading Card Game, featuring AR and advanced printing technologies. Read More
  • Cultural Collaborations

    JCC Year in Review: On The Collaboration And Partnership Front

    Jing Culture & Commerce  |   Share
    Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More
  • Report

    What Museums Need To Know About China’s Cultural Licensing Landscape

    Jing Culture & Commerce  |   Share
    The new report by Jing Culture & Commerce explores IP partnerships and the value of leaning into cultural IP licensing. Read More
  • Commerce

    Netflix Is Taking Its Squid Game And Stranger Things IPs Straight To The Bank

    Fei Lu  |   Share
    The streamer is increasingly deploying its most popular IPs across multiple platforms from merchandise to immersive experiences. Read More
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