IP
How Is Huangshan Planning To Drive Tourism? With Its Cultural IP
The Huangshan Tourism Festival delved into the roles of the cultural and creative economies in Huangshan's future. Read More
Netflix Banks On Its Squid Game IP With A Pop-Up Installation In Seoul
The exhibition bears out the streaming giant's continued intentions to expand its IP footprint outside of the digital realm. Read More
MFA Boston’s IP Set To Go Global In Its Partnership With Artistory
Following its partnership with Alfilo Brands, this latest deal will see the museum replicating its winning IP strategy globally. Read More
Alfilo Brands Opens Museum & More, An IP-Stacked, One-Stop Museum Gift Shop
The Shanghai-based store points to the lucrative power of museum IP and the growing appetite for wenchuang products in China. Read More
Is The Age Of The Blockbuster Exhibition Over? Not For Tom Zaller
On the eve of Harry Potter: The Exhibition, the President and CEO of Imagine Exhibitions talks the present and future of IP exhibitions. Read More
With TOPTOY, MINISO Makes A Bid For The Art Toy Space
Will the retailer's ambitious new sub-brand, which features its original IP, win it a lucrative share of the art toy market? Read More
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More
With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
Museums, It’s Time To Up Your Merchandise Game, Says Rome Pays Off
"You’re creating products that are really for super fans of an artist," says the lifestyle brand's CEO Christina Burns. Read More
Taipei’s National Palace Museum Takes IP Licensing Leap
The institution has inked an agreement with cultural IP specialist Artistory, with plans for a 2022 launch. Read More
