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  • CultureTech

    How Short-Video Platforms Are Shaping Gen Z Consumer Behaviors

    Sadie Bargeron  |   Share
    Just as consumers have guaranteed the success of Douyin and TikTok, short-video apps have come to shape the tastes and habits of its audience. Read More
  • Museum Trends

    Mister Rogers Vibes and Chinese Folk Stars, TikTok and Douyin Success Stories

    Richard Whiddington  |   Share
    Short-video apps may seem the domain of teens, but Tourism Vancouver and Carnegie Museum of Natural History are proving otherwise. Read More
  • Museum Trends

    Riding the TikTok Wave: How 15 Minutes Can Grow Your Audience

    Richard Whiddington  |   Share
    TikTok and Douyin are powerful tools to express brand personality and reach an often-disengaged demographic — young audiences. Read More
  • Travel Trends

    How Chinese Millennials Use Weibo for Trip Planning 

    Andrew Collins  |   Share
    Weibo’s live-streaming and community building make it key for trip planning. Learn how Chinese millennials use Weibo and how destinations should respond. Read More
  • Travel Tech & Social Media

    Five Simple Weibo Tips For Museums

    Richard Whiddington  |   Share
    Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More

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