gaming
With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
From Console To Cultural Attraction: Nintendo Enters The Museum Game
Capitalizing on its enduring popularity of its IP, the video game giant is set to open a permanent home in Kyoto in 2024. Read More
Universal Studios Beijing To Boost Its Cultural Offerings With Gaming IP
The upcoming attraction's partnership with Tencent demonstrates the growing status and brand power of popular games. Read More
Shanghai’s Upcoming E-Sports Center Attests To The Industry’s Growing Footprint
With more than 600 million gamers, the e-sports industry has arrived as a potentially lucrative arm of the domestic tourism industry. Read More
Museums and Mobile Gaming: The Next Digital Frontier
As museums face the ramifications of the global pandemic, mobile games offer an opportunity for innovative digitization. Read More
