e-commerce
The Mauritshuis Museum Captures The Smell Of Art With The Art Of Smell
The museum's Scents in Colour exhibition promises to transport visitors to the 17th century through period-accurate scents and smells. Read More
Artfizz Plans To Shake Up The Future of Online Art Sales
Described as a “platform for fairness,” the online marketplace seeks to center the needs of artists while fulfilling the wants of collectors. Read More
How Smartify Is Reshaping The Museum Visit — Onsite And On Mobile
Co-founder Anna Lowe on Smartify's push toward "a unified experience that can be accessed however you wish.” Read More
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More
DHL and Van Gogh Museum Partner For a Unique Shopping Experience
The partnership promises to deliver Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
How MoMA Leverages the Classics to Innovate in Licensing
Robin Sayetta of the Museum of Modern Art shares how leading cultural institutions are implementing novel ideas to bring beloved art to the licensing world. Read More
Can Livestreaming Help Chinese Galleries Reach New Audiences?
Real estate agents, car dealerships, and travel agencies have found success selling goods through livestreaming in 2020 — can the model work for art galleries? Read More
Guide to Live Streaming for Chinese Tourism Marketing
Live streaming is the latest trend for tourism marketing in China. Here is what you need to know about the medium and how you could take advantage of it. Read More
