e-commerce
How EBIT Paved Its First XR Experience With Art, Fashion, Music, And Purpose
The multi-sensory Yellow Trip Road has roped in collaborators like THE DEMATERIALISED to raise awareness around mental health. Read More
Netflix Is Taking Its Squid Game And Stranger Things IPs Straight To The Bank
The streamer is increasingly deploying its most popular IPs across multiple platforms from merchandise to immersive experiences. Read More
How Can Museums Best Approach The New Hybrid Landscape?
Museums & Heritage's Summer Series offered key pointers for institutions as they balance digital and physical offerings. Read More
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More
The Mauritshuis Museum Captures The Smell Of Art With The Art Of Smell
The museum's Scents in Colour exhibition promises to transport visitors to the 17th century through period-accurate scents and smells. Read More
Artfizz Plans To Shake Up The Future of Online Art Sales
Described as a “platform for fairness,” the online marketplace seeks to center the needs of artists while fulfilling the wants of collectors. Read More
How Smartify Is Reshaping The Museum Visit — Onsite And On Mobile
Co-founder Anna Lowe on Smartify's push toward "a unified experience that can be accessed however you wish.” Read More
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More
