e-commerce
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More
DHL and Van Gogh Museum Partner For a Unique Shopping Experience
The partnership promises to deliver Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
How MoMA Leverages the Classics to Innovate in Licensing
Robin Sayetta of the Museum of Modern Art shares how leading cultural institutions are implementing novel ideas to bring beloved art to the licensing world. Read More
Can Livestreaming Help Chinese Galleries Reach New Audiences?
Real estate agents, car dealerships, and travel agencies have found success selling goods through livestreaming in 2020 — can the model work for art galleries? Read More
Guide to Live Streaming for Chinese Tourism Marketing
Live streaming is the latest trend for tourism marketing in China. Here is what you need to know about the medium and how you could take advantage of it. Read More
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More
The Art of Cultural Livestreaming
Armed with a degree in Museum and Heritage Development, Huangdu Feixue is showing the potential of cultural livestreaming for museums around the world. Read More
Travel Hacks: Zero Growth in Chinese Travel to the U.S. & Chinese Cotswolds Obsession
Zero growth in Chinese travel to the U.S. 10 years of astronomical growth in Chinese tourism to the U.S. came to a grinding halt in 2018. The number of Chinese travelers making that trek has flattened, partly because of trade tensions between the two countries, said the World Travel & Tourism Council. The U.S. previously ... Read More
