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Tag

douyin

  • Cultural Insider

    Inside The Online Campaign Jointly Activated By UCCA And Douyin (And Maurizio Cattelan)

    Yifan Liu  |   Share
    Last month, the museum and social media platform teamed up to spur audience interest in Cattelan's first exhibition in China. Read More
  • Destinations

    Will ByteDance’s Mangosteen Travel Disrupt China’s OTA landscape?

    Ashley Dudarenok  |   Share
    The Mini-Program — an attempt at a closed e-commerce loop — honed in on the potential of short-video content to shape consumer behavior. Read More
  • Destinations

    Why China’s Hanfu Trend Won’t Cool Down

    Jiaqi Luo  |   Share
    Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More
  • Destinations

    Chinese Travel Marketing Can’t Do Without Short-Video Strategies

    Richard Whiddington  |   Share
    Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More
  • Cultural Insider

    Decoded: WeChat Channels for Cultural Institutions

    Richard Whiddington  |   Share
    Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
  • Destinations

    Inside Tourism Australia’s Campaign in 8D

    Richard Whiddington  |   Share
    The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More
  • Cultural Insider

    How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?

    Richard Whiddington  |   Share
    As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More
  • Cultural Insider

    4 Key Takeaways from Douyin’s 2020 Report

    Yifan Liu  |   Share
    What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More
  • Cultural Insider

    Inside The Rapid Rise and Reign of Douyin

    Richard Whiddington  |   Share
    Matthew Brennan, author of Attention Factory, discusses the massive growth and future of the short-video sensation from ByteDance. Read More
  • Presented by TONG

    Why Cultural Content is Key to the Future of Short Form Engagement

    Jing Culture & Commerce  |   Share
    On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More
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