douyin
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More
Inside The Rapid Rise and Reign of Douyin
Matthew Brennan, author of Attention Factory, discusses the massive growth and future of the short-video sensation from ByteDance. Read More
Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More
How Short-Video Platforms Are Shaping Gen Z Consumer Behaviors
Just as consumers have guaranteed the success of Douyin and TikTok, short-video apps have come to shape the tastes and habits of its audience. Read More
Decoded: China’s Live Streaming Platforms | Part One
Who are the major players in China’s live streaming landscape and why are they focused on cultural collaborations? Read More
TikTok Battle Puts Culture in the Crunch
Trump has threatened to ban Gen Z’s favorite platform. Cultural institutions may lose a successful channel for reaching young users. Read More
Can ByteDance’s Cultural Focus Push Museums onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More
