douyin
Will ByteDance’s Mangosteen Travel Disrupt China’s OTA landscape?
The Mini-Program — an attempt at a closed e-commerce loop — honed in on the potential of short-video content to shape consumer behavior. Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More
Inside The Rapid Rise and Reign of Douyin
Matthew Brennan, author of Attention Factory, discusses the massive growth and future of the short-video sensation from ByteDance. Read More
Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More
How Short-Video Platforms Are Shaping Gen Z Consumer Behaviors
Just as consumers have guaranteed the success of Douyin and TikTok, short-video apps have come to shape the tastes and habits of its audience. Read More
