douyin
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More
Inside The Rapid Rise and Reign of Douyin
Matthew Brennan, author of Attention Factory, discusses the massive growth and future of the short-video sensation from ByteDance. Read More
Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More
How Short-Video Platforms Are Shaping Gen Z Consumer Behaviors
Just as consumers have guaranteed the success of Douyin and TikTok, short-video apps have come to shape the tastes and habits of its audience. Read More
Decoded: China’s Live Streaming Platforms | Part One
Who are the major players in China’s live streaming landscape and why are they focused on cultural collaborations? Read More
TikTok Battle Puts Culture in the Crunch
Trump has threatened to ban Gen Z’s favorite platform. Cultural institutions may lose a successful channel for reaching young users. Read More
Can ByteDance’s Cultural Focus Push Museums onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More
Chinese Cultural Consumer Habits Have Changed — Now What?
The expectations of Chinese audiences have shifted. How should attractions and DMOs respond and plan? A report by Morning Consult offers answers. Read More
VR Travel, Pre-Sale Deals, and Hotel Robots — Post-COVID Trends
As China cautiously emerges from lockdown, new priorities for travelers are forcing domestic tourism companies to adapt, international players should take note. Read More
Special Report: Chinese Museum Digital Strategies During Coronavirus
This report presents strategies for cultural institutions navigating coronavirus through key data points, notable case studies, and expert insights from China. Read More
