digital strategy
Inside The Mori Art Museum’s Clubhouse Strategy
The Tokyo institution, which joined the social audio app in April this year, shares how it built a following with its "casual talks." Read More
Inside The Frick Collection’s Wildly Popular Concoction, Cocktails With A Curator
"What had been sort of a band-aid thing became a signature thing," says curator and series co-presenter Aimee Ng. Read More
“The Starting Point Of Everything”: How The Städel Museum Does Digital
The Frankfurt institution discusses the now and next of its robust digital strategy, which encompasses VR and its Digitorials®. Read More
5 Steps To Creating Engaging Video Content For Your Museum
Video has become an integrated part of our daily lives, but how do you create video content that captures and engages your audience? Read More
How Should Museums Maximize Their Digital Momentum?
At “The New Era of Digital Culture," The Met's Douglas Hegley laid out pointers for museums plotting their digital futures. Read More
Tinder For Objects: How Baden State Museum Is Redefining Audience Relationships
The museum's latest app, Ping!, embodies its push toward an experience that spans online and onsite. Read More
Museo Nacional Thyssen-Bornemisza’s Year in Hybrid Modeling
In a year of disruptions, the museum has stepped up its digital transformation, building a successful online/offline model to engage the broadest possible audience. Read More
Top 10 WeChat Posts by International Museums in 2020
The British Museum stood out consistantly for highest views while MoMA also made a strong showing. But who's No. 1? Read More
Spurred by Covid Lockdowns, Museums Bring Virtual Content into Broader Play
The pandemic has dramatically accelerated Western museums’ engagement with digital platforms, programming, and possibilities. Read More
What Digital Urgency Means to the National Museum of Asian Art
The Smithsonian institution is accelerating its digital-first strategy in 2020 and recently joined a livestream ‘treasure hunt’ with 16 global museums. Read More
