cultural products
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More
Now Up For Auction At JD.com: China’s Intangible Cultural Heritage
Ahead of Cultural and Natural Heritage Day, the auction site is tapping the increased public interest in cultural products to generate revenue. Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More
DHL and Van Gogh Museum Partner For a Unique Shopping Experience
The partnership promises to deliver Van Gogh goods to doorsteps worldwide, swiftly and sustainably. Read More
How Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More
Beyond the Gift Shop: Keys to Product Licensing Strategy
At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More
Reimagining Revenue Streams And Events: Four Takeaways From Cuseum Webinar
How institutions can take advantage of limiited reopenings, retain membership, and use browser data? This webinar offers insightful answers. Read More
Revenue Strategies: Five Takeaways From CultureConnect Webinar
Coronavirus has cut ticket sales from museum balance sheets making product creation a necessary means of survival — this webinar offers key frameworks. Read More
The British Museum Drops On Chinese E-com — Again
The world's oldest public museum made $51 million by selling licensed products in China last year. The launch of a Taobao platform will increase reach and searchability. Read More
