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Tag

cultural collaborations

  • Cultural Collaborations

    The Event That Brought Together The V&A Museum, Gucci, And 90 TikTok Creators

    Fei Lu  |   Share
    For the opening of Fashioning Masculinities, the V&A teamed up with TikTok and Gucci for a private viewing and livestreamed tour. Read More
  • Cultural Collaborations

    JCC Year in Review: On The Collaboration And Partnership Front

    Jing Culture & Commerce  |   Share
    Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More
  • Cultural Collaborations

    Netflix’s Red Notice Lands Its Own Google Arts & Culture Pocket Gallery

    Min Chen  |   Share
    Netflix's team-up with Google Arts & Culture for its latest production signals the streamer's unflagging cultural ambitions. Read More
  • Cultural Insider

    How Chaumet Set the Bar for Luxury Legacy Exhibitions in China

    Wenzhuo Wu  |   Share
    Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More
  • NFTs

    Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs

    Yifan Liu  |   Share
    Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More
  • Cultural Collaborations

    How Cultural Institutions Are Capturing China’s Mid-Autumn Festival Opportunity

    Wenzhuo Wu  |   Share
    The upcoming holiday is seeing Western museums collaborating with local partners to whet the appetite of Chinese consumers. Read More
  • Cultural Collaborations

    ART021 And NET-A-PORTER Team Up To Spotlight Emerging Chinese Female Artists

    Richard Whiddington  |   Share
    The socially conscious art initiative aims to connect with China's growing base of savvy cultural consumers. Read More
  • Presented by TONG

    5 Ways to Win at Brand Collaborations in China

    Julienna Law  |   Share
    At TONG and Jing Group's “Tracking the Trends for 2021” webinar, industry insiders pulled back the curtain on what creative crossovers entail. Read More
  • How Collaborations Are Defining Experiences in China

    Zara Hoffman  |   Share
    China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try ... Read More
  • Cultural Collaborations

    Why China’s Culture of Brand Collaborations Matters

    Jing Culture & Commerce  |   Share
    In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
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