cultural collaboration
British Museum And Hello Kitty’s Egyptian Adventure Reaches Suzhou
Part of the museum's team-up with Sanrio's most popular IP, the "Egyptian Adventure Pop-Up Store" is currently touring East China. Read MoreWeTransfer Broadens Its Digital Patronage With Marina Abramović
The upcoming digital iteration of "The Abramović Method" follows WeTransfer's partnerships with the likes of Björk and Solange Knowles. Read MoreWhy China’s Young Consumers Love Brand Collaborations
As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read MoreThe Unstoppable Boom of Art Toys
China’s art toy industry is exploding, fueled by an increasing number of young adults jumping into the world of collectibles. Read MoreWhat’s Next for Museum Partnerships: Insights from Museum 2050 Participants
Two Museum 2050 participants, Brendan Ciecko and zzyw, discuss the state and future of museum partnerships. Read MoreThe Keys to a Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read MoreWhy Collaborate? Asks Museum 2050 at its Annual Symposium
Each year, the China-based event tackles a pressing question facing the cultural sector through a series of speeches, panels, and workshops. Read MoreThe Cultural Collaborations that Define China’s Top Water Bottler
Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades. Read MoreTencent’s QQ Turns Dunhuang’s Murals Into Virtual Reality Fashion
Tencent and Dunhuang Research Institute deepened collaboration to promote Chinese cultural heritage with a VR game. Read More