cultural collaboration
Why China’s Young Consumers Love Brand Collaborations
As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read More
The Unstoppable Boom of Art Toys
China’s art toy industry is exploding, fueled by an increasing number of young adults jumping into the world of collectibles. Read More
What’s Next for Museum Partnerships: Insights from Museum 2050 Participants
Two Museum 2050 participants, Brendan Ciecko and zzyw, discuss the state and future of museum partnerships. Read More
The Keys to a Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
Why Collaborate? Asks Museum 2050 at its Annual Symposium
Each year, the China-based event tackles a pressing question facing the cultural sector through a series of speeches, panels, and workshops. Read More
The Cultural Collaborations that Define China’s Top Water Bottler
Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades. Read More
Tencent’s QQ Turns Dunhuang’s Murals Into Virtual Reality Fashion
Tencent and Dunhuang Research Institute deepened collaboration to promote Chinese cultural heritage with a VR game. Read More
