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The Historic Royal Palaces’ New Floral Exhibition Blooms In AR
Tower Superbloom AR ports the newly launched floral display at the Tower of London onto an engaging and accessible platform. Read More
With Its New Stranger Things Experience, Netflix Continues To Lean Into Its Greatest Hit
The immersive event taps Netflix's most popular IP at a time when the streamer, with its recent subscriber loss, needs a win. Read More
In A Team-Up With Superblue, JR Is Going AR
Available exclusively on the Superblue app, JR Reality taps AR technology for a globe-spanning participatory art project. Read More
Arcadia Earth Is Putting XR To Work For The Environment
The immersive venue has now adopted Microsoft's HoloLens tech throughout its 15 rooms to deepen its ecological message. Read More
“A New Phase Of Hallyu”: Korean Culture Gets The Immersive Treatment
Making its American debut this week, the traveling exhibition merges Korean art with digital technologies in 17 installations. Read More
Smithsonian And Meta Team Up For A Trip To The Moon In VR
Set to launch in May at the Smithsonian's FUTURES exhibition, the collaborative VR experience pairs immersion with education. Read More
When 3D Technology Enters The Cultural Repatriation Debate
With its 3D reconstructions, the Institute for Digital Archaeology is making the case for restituting the Parthenon Marbles. Read More
LACMA And Snapchat Continue To Mount Monumental Perspectives In AR
The second collection from the collaborative Monumental Perspectives project again taps AR's accessibility and ease of use. Read More
The Notre-Dame Is Rebuilt In The National Building Museum’s AR Exhibition
The immersive experience documents the cathedral's 850-year timeline through interactive features and digital reconstructions. Read More
The Prado Museum Offers Visitors A New Way To See — And Smell — A Brueghel
The Essence of a Painting uses Puig's scent technology to enrich engagement with Brueghel and Rubens’ “The Sense of Smell.” Read More
