chinese millennial
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More
Why China’s Culture of Brand Collaborations Matters
In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
Inside The Rapid Rise and Reign of Douyin
Matthew Brennan, author of Attention Factory, discusses the massive growth and future of the short-video sensation from ByteDance. Read More
The Keys to a Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
UCCA Lab X Baidu Partnership Creates Immersive Installation
Immersive exhibitions have huge appeal with young Chinese audiences, as Beijing’s UCCA Center for Contemporary Art well knows. Read More
Will UNIQLO x KAWS Incite China’s Culture Lovers Again?
Chaos surrounded the June drop. Has the Japanese brand learned from the experience and what does the collaboration's popularity say about Chinese consumer tastes? Read More
