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chinese millennial

  • Cultural Collaborations

    How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations

    Richard Whiddington  |   Share
    Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More
  • Cultural Collaborations

    Why China’s Culture of Brand Collaborations Matters

    Jing Culture & Commerce  |   Share
    In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
  • CultureTech

    Inside The Rapid Rise and Reign of Douyin

    Richard Whiddington  |   Share
    Matthew Brennan, author of Attention Factory, discusses the massive growth and future of the short-video sensation from ByteDance. Read More
  • Cultural Collaborations

    The Keys to a Successful Crossover Collaboration

    Elizabeth Wallace  |   Share
    Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
  • Cultural Collaborations

    UCCA Lab X Baidu Partnership Creates Immersive Installation

    Richard Whiddington  |   Share
    Immersive exhibitions have huge appeal with young Chinese audiences, as Beijing’s UCCA Center for Contemporary Art well knows. Read More
  • News

    Will UNIQLO x KAWS Incite China’s Culture Lovers Again?

    Richard Whiddington  |   Share
    Chaos surrounded the June drop. Has the Japanese brand learned from the experience and what does the collaboration's popularity say about Chinese consumer tastes? Read More

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