chinese KOLs
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More
Jing Travel’s Top 10 Articles of 2020
As a close watcher of global travel, Jing Travel has spent the past year tracking how the market has reeled, then recovered its footing in the wake of the pandemic. Read More
Valentino Hosts Landmark Show at MoCA Shanghai
Valentino's interactive RE-SIGNIFY exhibition was an experiential outing that presented new ways to connect and engage with visitors. Read More
Livestream Tips from Europe’s Cultural Influencers
Livestreaming is becoming a key engagement tool for European museums, we spoke to practitioners in the U.K., the Netherlands, and Italy to learn how they do it. Read More
The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
Five Tips to Get Started with Chinese Live Streaming
Live streaming for the Chinese market is here to stay. So what do you need to start live streaming for a Chinese audience? Read More
How teamLab Shanghai Incentivizes Visits
With competition fierce among Shanghai’s cultural attractions, teamLab's innovations include live streamed pop concerts and packages with high-end hotels. Read More
A Chinese KOL on Deep-Dive Tours, Mini Programs, and Holland’s Hidden Gems
Yan Song, a Chinese museum influencer, shares his views on Chinese outbound cultural tourism, Dutch museums, Mini Programs, and more. Read More
How Are Chinese Travel Influencers Handling COVID-19?
Brands and tourism administrations should consider leveraging travel influencers to assist the recovery of the tourism industry. Read More
