chinese KOLs
Livestream Tips from Europe’s Cultural Influencers
Livestreaming is becoming a key engagement tool for European museums, we spoke to practitioners in the U.K., the Netherlands, and Italy to learn how they do it. Read More
The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
Five Tips to Get Started with Chinese Live Streaming
Live streaming for the Chinese market is here to stay. So what do you need to start live streaming for a Chinese audience? Read More
How teamLab Shanghai Incentivizes Visits
With competition fierce among Shanghai’s cultural attractions, teamLab's innovations include live streamed pop concerts and packages with high-end hotels. Read More
A Chinese KOL on Deep-Dive Tours, Mini Programs, and Holland’s Hidden Gems
Yan Song, a Chinese museum influencer, shares his views on Chinese outbound cultural tourism, Dutch museums, Mini Programs, and more. Read More
How Are Chinese Travel Influencers Handling COVID-19?
Brands and tourism administrations should consider leveraging travel influencers to assist the recovery of the tourism industry. Read More
The Jing Weekly Brief — January 27
Jing Travel’s weekly guide to stories providing insight into Chinese cultural travel. Read More
Kazakhstan Pitching China with KOL Campaigns
The majority of the 120 million outbound Chinese tourists visit nearby Asian countries. Kazakhstan hopes to convince them to redirect attention northward. Read More
Pop Smart — Chicago, Warhol, and China
For the largest Andy Warhol retrospective in 30 years, the Chicago museum is using a KOL, social media, and gift shop goodies to draw Chinese tourists. Read More
San Francisco Shows Mafengwo and KOLs are Key for DMOs
By partnering with leading city attractions, SF Travel's fun and authentic short-videos were watched 2 million times on Mafengwo. Read More
