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Chinese Free Independent Travelers

  • Travel Trends

    What Role Will Chinese Outbound Tourism Play in Post-Crisis Travel?

    Rosie Spinks  |   Share
    As pessimism swirls around the global travel industry, experts remain positive on the long-term health of Chinese outbound travel. The reason? Market size. Read More
  • Destinations

    From Tour Bus to Boutique, Swiss Tourism is Shifting Focus

    Sienna Parulis-Cook  |   Share
    Switzerland wants Chinese tourists who travel slower and stay longer, "You have to dive into the niche," says Simon Bosshart, China Director, in interview. Read More
  • Museum Trends

    Mister Rogers Vibes and Chinese Folk Stars, TikTok and Douyin Success Stories

    Richard Whiddington  |   Share
    Short-video apps may seem the domain of teens, but Tourism Vancouver and Carnegie Museum of Natural History are proving otherwise. Read More
  • The Jing Weekly Brief

    The Jing Weekly Brief — February 24

    The Editors of Jing Travel  |   Share
    Jing Travel’s weekly guide to stories providing insight into Chinese cultural travel. Read More
  • Museum Insider

    Pop-Ups, New Apps and a Shanghai Satellite: How Pompidou Courts China

    Richard Whiddington  |   Share
    Despite a world-class collection and an enviable location in Le Marais, less than one percent of visitors hail from China. Pompidou is striving to change. Read More
  • Museums

    How Alex Nyerges, VMFA director, Created a Winning Cultural Exchange with China

    Richard Whiddington  |   Share
    The Richmond museum has been a pioneer in building relationships with prominent Chinese cultural institutions and director Alex Nyerges believes artistic exchange can become a "tie binding us together" in the trade war age. Read More
  • Travel Trends

    Three Destinations Showing Instagram’s Impact on Chinese FITs

    Jiaqi Luo  |   Share
    Despite being banned since 2014, Instagram remains an important trendsetter and research tool for Chinese millennials and free independent travelers. Read More
  • Travel Tech & Social Media

    Five Simple Weibo Tips For Museums

    Richard Whiddington  |   Share
    Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More
  • News

    Travel Hacks: China’s Craze for Wenchuang, FITs Looking for Health & Wellness Options, and More Chinese Travel Trends

    Richard Whiddington  |   Share
    Travel Hacks: China’s Craze for Wenchuang, FITs Looking for Better Health & Wellness Options, and More Chinese Travel Trends Read More

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