Chinese Free Independent Travelers
What Role Will Chinese Outbound Tourism Play in Post-Crisis Travel?
As pessimism swirls around the global travel industry, experts remain positive on the long-term health of Chinese outbound travel. The reason? Market size. Read More
From Tour Bus to Boutique, Swiss Tourism is Shifting Focus
Switzerland wants Chinese tourists who travel slower and stay longer, "You have to dive into the niche," says Simon Bosshart, China Director, in interview. Read More
Mister Rogers Vibes and Chinese Folk Stars, TikTok and Douyin Success Stories
Short-video apps may seem the domain of teens, but Tourism Vancouver and Carnegie Museum of Natural History are proving otherwise. Read More
The Jing Weekly Brief — February 24
Jing Travel’s weekly guide to stories providing insight into Chinese cultural travel. Read More
Pop-Ups, New Apps and a Shanghai Satellite: How Pompidou Courts China
Despite a world-class collection and an enviable location in Le Marais, less than one percent of visitors hail from China. Pompidou is striving to change. Read More
How Alex Nyerges, VMFA director, Created a Winning Cultural Exchange with China
The Richmond museum has been a pioneer in building relationships with prominent Chinese cultural institutions and director Alex Nyerges believes artistic exchange can become a "tie binding us together" in the trade war age. Read More
Three Destinations Showing Instagram’s Impact on Chinese FITs
Despite being banned since 2014, Instagram remains an important trendsetter and research tool for Chinese millennials and free independent travelers. Read More
Five Simple Weibo Tips For Museums
Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More
Travel Hacks: China’s Craze for Wenchuang, FITs Looking for Health & Wellness Options, and More Chinese Travel Trends
Travel Hacks: China’s Craze for Wenchuang, FITs Looking for Better Health & Wellness Options, and More Chinese Travel Trends Read More
