chinese audiences
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part Two
Post-COVID, brands hoping to position themselves in China should either look to physically establishing their business on the mainland or implementing alternatives to engage audiences. Read More
Top 10 WeChat Posts by International Museums in 2020
The British Museum stood out consistantly for highest views while MoMA also made a strong showing. But who's No. 1? Read More
Livestream Tips from Europe’s Cultural Influencers
Livestreaming is becoming a key engagement tool for European museums, we spoke to practitioners in the U.K., the Netherlands, and Italy to learn how they do it. Read More
How Edinburgh Leads European Destination Marketing for China in 2020
How to plan and execute a successful cultural broadcast? Edinburgh Tourism Action Group’s Alice He shares some tips. Read More
UCCA Lab X Baidu Partnership Creates Immersive Installation
Immersive exhibitions have huge appeal with young Chinese audiences, as Beijing’s UCCA Center for Contemporary Art well knows. Read More
How Versailles Forges New China Connections Under Lockdown
When it comes to engaging China digitally, Versailles is at the vanguard of innovation, its Project Manager explains why. Read More
How Chinese Museums are Reaching Younger Audiences
Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged? Read More
How to Optimize Your WeChat Account to Better Serve Audiences
WeChat is important for DMOs and cultural institutions. Learn about WeChat touchpoints and successful engagement strategies across museums and destination marketing organizations. Read More
