china
5 Ways to Win at Brand Collaborations in China
At TONG and Jing Group's “Tracking the Trends for 2021” webinar, industry insiders pulled back the curtain on what creative crossovers entail. Read More
How Collaborations Are Defining Experiences in China
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try ... Read More
Jing Travel x Dragon Trail Webinar: H1 2019 Chinese Travel & Digital Trends
This month, Dragon Trail Interactive is partnering with Jing Travel to present the biggest developments in Chinese outbound tourism, digital trends, and WeChat travel marketing since the start of 2019. We’ll look at the biggest news stories and top destinations for Chinese outbound tourism this year, as well as the most important travel marketing and ... Read More
London & Partners: Culture with a ‘China-First’ Strategy
The shift to cultural tourism is being led by a young generation of well-educated Chinese who are seeking balanced travel experiences. London & Partners is hoping to capitalize. Read More
Travel Hacks: Dragon Boat Festival, Emperor Qinshihuang’s New Mini Program & More Chinese Travel Trends
A roundup of the week's China-related travel news, including Emperor Qinshihuang's new Mini Program, China maximizing short national holidays, and more. Read More
A Guide to Baidu: 8 Steps for Search Engine Marketing in China
SEO is an essential part of any digital presence. Check out this crash course on China’s Baidu for tips on how to get started and what to avoid. Read More
The Victoria and Albert Museum Goes WeChat
On June 10, London’s Victoria and Albert Museum (V&A) launched a WeChat account, listing its previous initiatives with Chinese Museums. Read More
The Tate Shares Collection (& Expertise) with Shanghai’s New Art Museum
The Tate Museum signed a development partnership with the forthcoming Pudong Museum of Art in Shanghai to hold three exhibitions and consultant for them. Read More
The Setouchi Triennale & The Demand for Site-Specific Cultural Events
The Setouchi Triennale 2019, which takes place in the Seto Inland Sea, is attracting large numbers of Chinese tourists searching for cultural experiences. Read More
Alipay Makes Getting an Overseas Taxi a Click Away
Alipay has just made it easier for 150 million outbound Chinese travelers to hail a taxi in 33 cities across 10 countrie while traveling overseas. Read More
