Tag
china millennials
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Taipei’s National Palace Museum Takes IP Licensing Leap
The institution has inked an agreement with cultural IP specialist Artistory, with plans for a 2022 launch. Read More -
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More -
What POP MART’s IPO Signifies For The Art Toy Market
The company’s ability to match uniquely desirable products with a savvy offline sales strategy promises long-term success. Read More -
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More -
Shanghai’s Upcoming E-Sports Center Attests To The Industry’s Growing Footprint
With more than 600 million gamers, the e-sports industry has arrived as a potentially lucrative arm of the domestic tourism industry. Read More -
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More -
This Beijing Museum Is Tapping The Millennial Audience With Cultural Podcasts
Podcast listeners in China are overwhelming young urban college graduates, precisely the demographic Chinese museums strive to attract. Read More -
How Chinese Millennials Use Weibo for Trip Planning
Weibo’s live-streaming and community building make it key for trip planning. Learn how Chinese millennials use Weibo and how destinations should respond. Read More
