china e-commerce
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More
Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More
Taipei’s National Palace Museum Takes IP Licensing Leap
The institution has inked an agreement with cultural IP specialist Artistory, with plans for a 2022 launch. Read More
How POP MART Dominated The Chinese Art Toy Market In 2020
Pop Mart's annual report recorded a strong 2020 despite pandemic disruptions and potential areas of growth in the coming years. Read More
Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership
The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More
The Keys To A Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More
