china e-commerce
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More
The Keys to a Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectable figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More
British Museum Pops Up in Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
Decoded: How to Build a WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More
Livestreaming Pushes 618 Shopping Festival to Record Sales
China’s first major shopping extravaganza of the post-coronavirus period showed that consumption is well on its way to recovery. Read More
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More
Decoded: WeChat Official Accounts for Cultural Destinations
Understanding WeChat Official Accounts is a key first step towards improving marketing, broadcasting, and revenue potential with Chinese audiences. Read More
