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  • Cultural Collaborations

    How Tianjin Juilliard Is Building Bridges Through Culture

    Richard Whiddington  |   Share
    “Relationships are key,” says Tianjin Juilliard's Executive Director Alex Brose, as the school develops "as a cultural anchor in Tianjin." Read More
  • Cultural Collaborations

    Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership

    Richard Whiddington  |   Share
    The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More
  • Cultural Collaborations

    What Happens When Cultural Institutions Are In Fashion

    Sadie Bargeron  |   Share
    While museums have historically lent the fashion world its cultural capital, luxury brands are now keeping these institutions alive in public discourse. Read More
  • CultureTech

    Inside Occupy White Walls And Birmingham Museums’ World-Building Partnership

    Richard Whiddington  |   Share
    "If people want to build art galleries and exhibitions, go ahead, use our art,” says BMAG's Linda Spurdle. Read More
  • Cultural Collaborations

    Universal Studios Beijing To Boost Its Cultural Offerings With Gaming IP

    Richard Whiddington  |   Share
    The upcoming attraction's partnership with Tencent demonstrates the growing status and brand power of popular games. Read More
  • Cultural Collaborations

    How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations

    Richard Whiddington  |   Share
    Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More
  • Cultural Collaborations

    ART021 And NET-A-PORTER Team Up To Spotlight Emerging Chinese Female Artists

    Richard Whiddington  |   Share
    The socially conscious art initiative aims to connect with China's growing base of savvy cultural consumers. Read More
  • Cultural Collaborations

    David Guetta Livestreams New Year’s Eve DJ Set From the Louvre

    Elizabeth Wallace  |   Share
    Accompanying the performance was a state-of-the-art light show that illuminated the Parisian landmark. Read More
  • Cultural Collaborations

    Inside the Centre Pompidou and Fliggy’s Livestream Partnership

    Min Chen  |   Share
    The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy. Read More
  • Cultural Collaborations

    How Chinese Museums Create Identity through Cultural Products

    Richard Whiddington  |   Share
    How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More

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