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Show Me The Monet: MFA Boston Debuts Livestream On Kuaishou
On International Museum Day, MFA's four-hour livestream, complete with a cultural product push, reached 8 million viewers on Kuaishou. Read More
Museums, It’s Time To Up Your Merchandise Game, Says Rome Pays Off
"You’re creating products that are really for super fans of an artist," says the lifestyle brand's CEO Christina Burns. Read More
Taipei’s National Palace Museum Takes IP Licensing Leap
The institution has inked an agreement with cultural IP specialist Artistory, with plans for a 2022 launch. Read More
Essential Business: London Design Museum’s Gift Shop Turns Grocery Store
In collaboration with Bombay Sapphire and artist Camille Walala, the museum undergoes the rare supermarket pivot. Read More
Inside Pavilions By The Seaside, Haikou’s Cultural Tourism Bid
Set to open at the end of 2021, the project aims to introduce culture and architectural flair to the coastline of the Hainan capital. Read More
British Museum And Hello Kitty’s Egyptian Adventure Hits Suzhou
Part of the museum's team-up with Sanrio's most popular IP, the "Egyptian Adventure Pop-Up Store" is currently touring East China. Read More
How Tianjin Juilliard Is Building Bridges Through Culture
“Relationships are key,” says Tianjin Juilliard's Executive Director Alex Brose, as the school develops "as a cultural anchor in Tianjin." Read More
Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership
The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More
What Happens When Cultural Institutions Are In Fashion
While museums have historically lent the fashion world its cultural capital, luxury brands are now keeping these institutions alive in public discourse. Read More
Inside Occupy White Walls And Birmingham Museums’ World-Building Partnership
"If people want to build art galleries and exhibitions, go ahead, use our art,” says BMAG's Linda Spurdle. Read More
