cc-featured
How Tianjin Juilliard Is Building Bridges Through Culture
“Relationships are key,” says Tianjin Juilliard's Executive Director Alex Brose, as the school develops "as a cultural anchor in Tianjin." Read More
Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership
The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More
What Happens When Cultural Institutions Are In Fashion
While museums have historically lent the fashion world its cultural capital, luxury brands are now keeping these institutions alive in public discourse. Read More
Inside Occupy White Walls And Birmingham Museums’ World-Building Partnership
"If people want to build art galleries and exhibitions, go ahead, use our art,” says BMAG's Linda Spurdle. Read More
Universal Studios Beijing To Boost Its Cultural Offerings With Gaming IP
The upcoming attraction's partnership with Tencent demonstrates the growing status and brand power of popular games. Read More
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More
ART021 And NET-A-PORTER Team Up To Spotlight Emerging Chinese Female Artists
The socially conscious art initiative aims to connect with China's growing base of savvy cultural consumers. Read More
David Guetta Livestreams New Year’s Eve DJ Set From the Louvre
Accompanying the performance was a state-of-the-art light show that illuminated the Parisian landmark. Read More
Inside the Centre Pompidou and Fliggy’s Livestream Partnership
The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy. Read More
How Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More
