Carnegie Museum of Natural History
“Act Fast and Go With the Flow”, How Arts Organizations Can Win on TikTok
TikTok is more than a platform for Genzers and dancing teenagers, it could be a key tool for cultural engagement. Read MoreWhat’s the Future for WeChat and TikTok in the U.S.
WeChat and TikTok have escaped a ban (for now), but how would users have been affected? Read MoreTikTok Battle Puts Culture in the Crunch
Trump has threatened to ban Gen Z’s favorite platform. Cultural institutions may lose a successful channel for reaching young users. Read MoreCan ByteDance’s Cultural Focus Push Museums onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read MoreMister Rogers Vibes and Chinese Folk Stars, TikTok and Douyin Success Stories
Short-video apps may seem the domain of teens, but Tourism Vancouver and Carnegie Museum of Natural History are proving otherwise. Read MoreRiding the TikTok Wave: How 15 Minutes Can Grow Your Audience
TikTok and Douyin are powerful tools to express brand personality and reach an often-disengaged demographic — young audiences. Read More