Bytedance
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More
What Trump’s Ban on Chinese Payment Apps Means For International Commerce
The Trump administration is seeking to block transactions with eight Chinese apps. Who and what is affected? Read More
Inside The Rapid Rise and Reign of Douyin
Matthew Brennan, author of Attention Factory, discusses the massive growth and future of the short-video sensation from ByteDance. Read More
Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More
How Short-Video Platforms Are Shaping Gen Z Consumer Behaviors
Just as consumers have guaranteed the success of Douyin and TikTok, short-video apps have come to shape the tastes and habits of its audience. Read More
What’s the Future for WeChat and TikTok in the U.S.
WeChat and TikTok have escaped a ban (for now), but how would users have been affected? Read More
What Would a WeChat Ban Mean to U.S. Museums?
American cultural attractions launched WeChat Official Accounts to serve the in boom Chinese visitation. A ban would force a serious rethink. Read More
TikTok Battle Puts Culture in the Crunch
Trump has threatened to ban Gen Z’s favorite platform. Cultural institutions may lose a successful channel for reaching young users. Read More
Can ByteDance’s Cultural Focus Push Museums onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More
Mister Rogers Vibes and Chinese Folk Stars, TikTok and Douyin Success Stories
Short-video apps may seem the domain of teens, but Tourism Vancouver and Carnegie Museum of Natural History are proving otherwise. Read More
