Bytedance
How Short-Video Platforms Are Shaping Gen Z Consumer Behaviors
Just as consumers have guaranteed the success of Douyin and TikTok, short-video apps have come to shape the tastes and habits of its audience. Read More
What’s the Future for WeChat and TikTok in the U.S.
WeChat and TikTok have escaped a ban (for now), but how would users have been affected? Read More
What Would a WeChat Ban Mean to U.S. Museums?
American cultural attractions launched WeChat Official Accounts to serve the in boom Chinese visitation. A ban would force a serious rethink. Read More
TikTok Battle Puts Culture in the Crunch
Trump has threatened to ban Gen Z’s favorite platform. Cultural institutions may lose a successful channel for reaching young users. Read More
Can ByteDance’s Cultural Focus Push Museums onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More
Mister Rogers Vibes and Chinese Folk Stars, TikTok and Douyin Success Stories
Short-video apps may seem the domain of teens, but Tourism Vancouver and Carnegie Museum of Natural History are proving otherwise. Read More
Riding the TikTok Wave: How 15 Minutes Can Grow Your Audience
TikTok and Douyin are powerful tools to express brand personality and reach an often-disengaged demographic — young audiences. Read More
