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brand collaboration

  • Cultural Collaborations

    The Event The Brought Together The V&A Museum, Gucci, And 90 TikTok Creators

    Fei Lu  |   Share
    For the opening of Fashioning Masculinities, the V&A teamed up with TikTok and Gucci for a private viewing and livestreamed tour. Read More
  • Cultural Collaborations

    Vasarely Foundation And Paco Rabanne Unlock A Universe At Selfridges London

    Min Chen  |   Share
    The collaborative exhibition also features NFTs, the sale of which will support restoration efforts at the Aix-en-Provence museum. Read More
  • Cultural Collaborations

    JCC Year in Review: On The Collaboration And Partnership Front

    Jing Culture & Commerce  |   Share
    Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More
  • Cultural Collaborations

    ‘Tis The Season For Museum IP Partnerships And Brand Collaborations

    Richard Whiddington  |   Share
    The recent swell of museum and brand team-ups bears out the increasing popularity and bankability of the IP model. Read More
  • Cultural Collaborations

    “The New And Unconventional” Are Driving X Museum And Polestar’s Collaboration

    Sadie Bargeron  |   Share
    Michael Xufu Huang discusses how this latest partnership fuels the Beijing museum's mission to platform China's emerging artists. Read More
  • Cultural Collaborations

    Which Museums Won Over The Brand Collaboration Landscape In 2021?

    Richard Whiddington  |   Share
    The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
  • Cultural Collaborations

    This Sotheby’s x Loewe Collab Is The Future Of Brand Partnerships

    Jing Daily  |   Share
    With their collaboration, have Sotheby's and Loewe discovered a new way to market crossover luxury? Read More
  • Presented by TONG

    5 Ways to Win at Brand Collaborations in China

    Julienna Law  |   Share
    At TONG and Jing Group's “Tracking the Trends for 2021” webinar, industry insiders pulled back the curtain on what creative crossovers entail. Read More
  • Cultural Collaborations

    Why China’s Culture of Brand Collaborations Matters

    Jing Culture & Commerce  |   Share
    In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
  • Presented by TONG

    Why China’s Young Consumers Love Brand Collaborations

    Content Commerce Insider  |   Share
    As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read More

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