brand collaboration
‘Tis The Season For Museum IP Partnerships And Brand Collaborations
The recent swell of museum and brand team-ups bears out the increasing popularity and bankability of the IP model. Read More
“The New And Unconventional” Are Driving X Museum And Polestar’s Collaboration
Michael Xufu Huang discusses how this latest partnership fuels the Beijing museum's mission to platform China's emerging artists. Read More
Which Museums Won Over The Brand Collaboration Landscape In 2021?
The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
This Sotheby’s x Loewe Collab Is The Future Of Brand Partnerships
With their collaboration, have Sotheby's and Loewe discovered a new way to market crossover luxury? Read More
5 Ways to Win at Brand Collaborations in China
At TONG and Jing Group's “Tracking the Trends for 2021” webinar, industry insiders pulled back the curtain on what creative crossovers entail. Read More
Why China’s Culture of Brand Collaborations Matters
In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
Why China’s Young Consumers Love Brand Collaborations
As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read More
