brand collaboration
The Event The Brought Together The V&A Museum, Gucci, And 90 TikTok Creators
For the opening of Fashioning Masculinities, the V&A teamed up with TikTok and Gucci for a private viewing and livestreamed tour. Read More
Vasarely Foundation And Paco Rabanne Unlock A Universe At Selfridges London
The collaborative exhibition also features NFTs, the sale of which will support restoration efforts at the Aix-en-Provence museum. Read More
JCC Year in Review: On The Collaboration And Partnership Front
Our survey of 2021's key collaborations highlights how partnerships helped museums build on their brands and missions. Read More
‘Tis The Season For Museum IP Partnerships And Brand Collaborations
The recent swell of museum and brand team-ups bears out the increasing popularity and bankability of the IP model. Read More
“The New And Unconventional” Are Driving X Museum And Polestar’s Collaboration
Michael Xufu Huang discusses how this latest partnership fuels the Beijing museum's mission to platform China's emerging artists. Read More
Which Museums Won Over The Brand Collaboration Landscape In 2021?
The Brand & Lifestyle Licensing Awards 2021 saw a number of museums earn honors for collaborative and licensed goods. Read More
This Sotheby’s x Loewe Collab Is The Future Of Brand Partnerships
With their collaboration, have Sotheby's and Loewe discovered a new way to market crossover luxury? Read More
5 Ways to Win at Brand Collaborations in China
At TONG and Jing Group's “Tracking the Trends for 2021” webinar, industry insiders pulled back the curtain on what creative crossovers entail. Read More
Why China’s Culture of Brand Collaborations Matters
In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More
Why China’s Young Consumers Love Brand Collaborations
As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read More
