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Tag

blind box

  • Cultural Collaborations

    Behind ARTiSTORY And Dunhuang Inspiration’s Project To Animate Cultural Heritage

    Min Chen and Yifan Liu  |   Share
    The IP-focused partnership will soon release the Dunhuang Trading Card Game, featuring AR and advanced printing technologies. Read More
  • CultureTech

    Henan Museum’s Archaeological Blind Boxes Go Virtual On Alipay

    Richard Whiddington  |   Share
    Not done dominating the market with its cultural heritage blind boxes, the museum is turning to tech to reach new audiences. Read More
  • Cultural Collaborations

    The British Museum’s Latest Art Toy Play: Alice In Wonderland Blind Boxes

    Yifan Liu  |   Share
    In partnership with Bluepiper Studio, the crowdfunded project leverages the museum's IP and China's ongoing blind box craze. Read More
  • Commerce

    With TOPTOY, MINISO Makes A Bid For The Art Toy Space

    Richard Whiddington  |   Share
    Will the retailer's ambitious new sub-brand, which features its original IP, win it a lucrative share of the art toy market? Read More
  • Cultural Collaborations

    With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP

    Richard Whiddington  |   Share
    The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
  • Destinations

    China’s Travel Sector Taps Blind Boxes

    Gemma A. Williams  |   Share
    The gamification of retail purchases is shaking up domestic travel as confident Chinese consumers overdose on blind boxes for Labor Day. Read More
  • Commerce

    How POP MART Dominated The Chinese Art Toy Market In 2020

    Richard Whiddington  |   Share
    Pop Mart's annual report recorded a strong 2020 despite pandemic disruptions and potential areas of growth in the coming years. Read More
  • Commerce

    What POP MART’s IPO Signifies For The Art Toy Market

    Richard Whiddington  |   Share
    The company’s ability to match uniquely desirable products with a savvy offline sales strategy promises long-term success.  Read More
  • Cultural Collaborations

    How Chinese Museums Create Identity through Cultural Products

    Richard Whiddington  |   Share
    How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More
  • Commerce

    How POP MART is Taking Domestic Appeal Global

    The Editors of Jing Travel  |   Share
    What’s driving China’s craze for art toys? POP MART’s overseas marketing director discusses the brand’s domestic appeal and global ambitions. Read More
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