blind box
With TOPTOY, MINISO Makes A Bid For The Art Toy Space
Will the retailer's ambitious new sub-brand, which features its original IP, win it a lucrative share of the art toy market? Read More
With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More
China’s Travel Sector Taps Blind Boxes
The gamification of retail purchases is shaking up domestic travel as confident Chinese consumers overdose on blind boxes for Labor Day. Read More
How Pop Mart Dominated The Chinese Art Toy Market In 2020
Pop Mart's annual report recorded a strong 2020 despite pandemic disruptions and potential areas of growth in the coming years. Read More
What POP MART’s IPO Signifies For The Art Toy Market
The company’s ability to match uniquely desirable products with a savvy offline sales strategy promises long-term success. Read More
How Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More
How POP MART is Taking Domestic Appeal Global
What’s driving China’s craze for art toys? POP MART’s overseas marketing director discusses the brand’s domestic appeal and global ambitions. Read More
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More
