bilibili
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More
Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More
Decoded: China’s Livestreaming Platforms | Part One
Who are the major players in China’s live streaming landscape and why are they focused on cultural collaborations? Read More
How A Shanghai Music Festival Generated Revenue At 30 Percent Capacity
What does a performing arts festival look like under new restrictions? Shanghai's "Music in the Summer Air" offers answers. Read More
Vlogger Beams Dutch Flower Park to Chinese at Home
Holland's Keukenhof is shut, but Elena Lin's exclusive access resulted in videos on Bilibili. She discusses her tour and offers tips for creating content. Read More
