Beijing’s Palace Museum
Why China’s Young Consumers Love Brand Collaborations
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Chaos surrounded the June drop. Has the Japanese brand learned from the experience and what does the collaboration's popularity say about Chinese consumer tastes? Read MoreHow VMFA’s Alex Nyerges Created A Winning Cultural Exchange With China
The Richmond museum has been a pioneer in building relationships with prominent Chinese cultural institutions and director Alex Nyerges believes artistic exchange can become a "tie binding us together" in the trade war age. Read MoreMoMA And K11 Join Forces For Hong Kong Store
The Design Store's latest opening at K11 MUSEA will be its largest Asian store to date and signals a turn towards the Chinese market. Read MoreHow Oreo And The Palace Museum Won Hearts In China
Oreo gained 260,000 additional followers on its flagship Tmall store following its Forbidden City collaboration. Read MoreTaobao Bets Big On Creating Cultural Products For Museums
Taobao is pitching itself as the number one resource for museums hoping to capitalize on the booming demand for branded cultural products. Read MoreTaobao Bets Big on Creating Cultural Products for Chinese Museums
Taobao is pitching itself as the number one resource for museums hoping to capitalize on the booming demand for branded cultural products. Read More