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Tag

audience strategy

  • Cultural Insider

    The Podcast Space Welcomes A New Museum: The Met

    Maxwell Blowfield  |   Share
    The institution has developed two new podcast series, with the first, Frame of Mind, exploring the connection between art and wellness. Read More
  • NFTs

    Web3 Is Headed Our Way. Are Cultural Institutions On Board?

    Min Chen  |   Share
    Diane Drubay, Founder of We Are Museums, discusses how Web3 might play a sustained and sustaining role within museums. Read More
  • Cultural Insider

    Inside The Online Campaign Jointly Activated By UCCA And Douyin (And Maurizio Cattelan)

    Yifan Liu  |   Share
    Last month, the museum and social media platform teamed up to spur audience interest in Cattelan's first exhibition in China. Read More
  • Cultural Collaborations

    Singapore’s National Heritage Board Is Encouraging Museum-Hopping This Lunar New Year

    Fei Lu  |   Share
    The NHB's new campaign features 35 institutions and leverages the holiday season to drive cultural participation. Read More
  • Cultural Insider

    How The Rubin Museum Of Art Built Podcasts Into Its Online Strategy

    Fei Lu  |   Share
    Launched to coincide with an exhibition, the museum's AWAKEN podcast series served as a rich storytelling and marketing tool. Read More
  • Cultural Collaborations

    SFMOMA And The North Face Team Up To Build The Brand’s First Digital Archive

    Fei Lu  |   Share
    Set to be unveiled at SFMOMA in 2022, the digital archive is being assembled through crowdsourcing and audience participation. Read More
  • Presented by Smartify

    5 Steps To Creating Engaging Video Content For Your Museum

    Wouter van der Horst, Smartify  |   Share
    Video has become an integrated part of our daily lives, but how do you create video content that captures and engages your audience? Read More
  • Cultural Collaborations

    Essential Business: London Design Museum’s Gift Shop Turns Grocery Store

    Min Chen  |   Share
    In collaboration with Bombay Sapphire and artist Camille Walala, the museum undergoes the rare supermarket pivot. Read More

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