Search Results: mini program
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Just How Much Do Virtual Programs Pay?
Cuseum’s new survey assessed the profitability of virtual programming and how they fit in a non-pandemic world. Read More -
The Prado Museum Enters China — Via A Metro Station Pop-Up In Shanghai
The pop-up exhibition, accompanied by a WeChat Mini Program, is aimed at strengthening ties with Chinese audiences. Read More -
Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More -
Behind Christie’s Hottest China Tool
The auction house's WeChat Mini Program is revolutionizing how it connects with China. We spoke to the tech agency responsible. Read More -
Can Tencent Revive Chinese Tourism in Italy?
Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More -
Christie’s Adapting To China’s Digital Landscape
The auction house's Mini Program facilitates direct communication and engagement with China, lessons from it are applicable across the cultural sector. Read More -
Paris Airport Creating Fond Farewells with Chinese Tech
Having adopted Chinese payment systems in 2017, Paris’ Charles de Gaulle has created a playful WeChat Mini Program with duty free specials for travelers. Read More -
Helsinki’s Tech-Centric Approach to Chinese FITs
The Finnish capital has launched MyHelsinki, a WeChat Mini Program designed to give local insight and payment options to Chinese travelers. Read More -
What China’s Digital Collectibles Market Could Mean For Western Museums
The fast-emerging digital collectibles market been eagerly tapped by Chinese museums for licensing and retail programs. Read More -
JCC Year In Review: The Arrival Of NFTs And The Metaverse
In our final year-end review, we revisit how cultural organizations interacted with the fast-rising NFT art market over 2021. Read More