Search Results: tmall
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Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More -
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More -
Money Streams: British Museum And Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More -
Livestreaming Pushes 618 Shopping Festival To Record Sales
China’s first major shopping extravaganza of the post-coronavirus period showed that consumption is well on its way to recovery. Read More -
Jing Travel Virtual Events Spotlight | June 22
Each week, Jing Travel’s editors outline a series of virtual events that touch upon the worlds of art, culture, and travel. Read More -
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
Decoded: WeChat Official Accounts For Cultural Destinations
Understanding WeChat Official Accounts is a key first step towards improving marketing, broadcasting, and revenue potential with Chinese audiences. Read More -
Pop-Ups, New Apps, And A Shanghai Satellite: How Pompidou Courts China
Despite a world-class collection and an enviable location in Le Marais, less than one percent of visitors hail from China. Pompidou is striving to change. Read More -
V&A Pop-up Store In Shanghai’s K11
Backed by online retail giant Tmall and housed in a high end art mall, the V&A has furthered its brand in China with this latest move. Read More