Search Results: mini-program
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How China Digital Agencies Are Pivoting For A Post-WeChat Future
WeChat has been a one-stop app for organizations looking to engage China. Jing Travel spoke with expert consultancies to learn what’s next. Read More -
How Chinese Museums Are Reaching Younger Audiences
Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged? Read More -
What Would A WeChat Ban Mean To U.S. Museums?
American cultural attractions launched WeChat Official Accounts to serve the in boom Chinese visitation. A ban would force a serious rethink. Read More -
How A Shanghai Music Festival Generated Revenue At 30 Percent Capacity
What does a performing arts festival look like under new restrictions? Shanghai's "Music in the Summer Air" offers answers. Read More -
Alibaba Livestreams Connect Europe to China’s Future Travelers
Livestreams from Fliggy have transported Chinese audiences into small german towns, the opulence of Versailles, and the wonders of the British Museum. We spoke to the team behind the initiative. Read More -
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More -
Decoded: How To Build A WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More -
Can Tencent Revive Chinese Tourism in Italy?
Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More -
Christie’s Adapting To China’s Digital Landscape
The auction house's Mini Program facilitates direct communication and engagement with China, lessons from it are applicable across the cultural sector. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part Two
Mini Programs are an economic and time efficient solution that provide Chinese audiences with a range of vital functions. Read More