Search Results: Weibo
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How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More -
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More -
3 Key Travel Insights from Qyer’s 2020 Report
Data from the travel app reveals the trends, destinations, and concerns among Chinese tourists in 2020. Read More -
Inside the Centre Pompidou and Fliggy’s Livestream Partnership
The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy. Read More -
Four Key Questions on Chinese Travel in 2021 Answered
How is 2021 shaping up for Chinese tourism? Our panel of industry experts weigh in with their projections for the coming year. Read More -
Key Lessons from Chinese Travel in 2020
In a year where travel priorities were dramatically recalibrated, what do industry experts make of the shifts in the Chinese tourism landscape? Read More -
Jing Culture & Commerce’s Top 10 Articles of 2020
As a publication focused on the intersection of art, culture, and technology, we’ve covered the digital pivot undertaken by cultural institutions and more in 2020. Read More -
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
At the heart of the brand's success story lies a trove of savvy partnerships that have raised its profile and won the affections of young consumers. Read More -
Three Powerful Luxury x Artist Collaborations From 2020
Artist collaborations equate a luxury brand with high-end interests is an effective tool to strength brand equity. Here, we look at three recent collaborations in China. Read More -
The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More