Search Results: europe
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Europe Profile and Trends
Presented by Catherine Devine | Global Business Strategy Leader – Libraries & Museums, Microsoft Catherine leads strategy for Libraries and Museums within Microsoft’s Education division. In this role her goal […] Read More -
Alibaba Livestreams Connect Europe to China’s Future Travelers
Livestreams from Fliggy have transported Chinese audiences into small german towns, the opulence of Versailles, and the wonders of the British Museum. We spoke to the team behind the initiative. Read More -
Passion First, Destination Second — the European Travel Commission’s China Plan
The European Travel Commission has helped grow and diversify Europe's appeal in China. At this pivotal moment, its Executive Director, Eduardo Santander, discusses the future of Chinese travel in Europe. Read More -
City Fair: European Destination Workshop
Ideally placed in a vital moment in Europe’s tourism recovery, City Fair is the opportunity to lay the foundations for the return of long-haul clients. The event brings together selected […] Read More -
Will European Luxury Collapse Without Chinese tourists?
With conspicuous consumption at a standstill in Europe, luxury brands need to find contingency plans so as not to be wholly dependent on Chinese consumers. Read More -
“Museums Are Not Islands”: The State Of Europe’s Culture Sphere
With 95 percent of European museums closed, NEMO's latest report offers an invaluable snapshot of an industry striving to adapt to the new reality. Read More -
Europe’s First Asia-Focused Art Fair
As art-engagement, cultural tourism, and art collection booms in China, ASIA NOW is redefining the 21st century art fair. Read More -
Beyond Trade — the Factors Pushing Chinese Tourists to Europe
America's $250 billion tourism industry is being hampered by an increasingly stringent visa policy and the deprecation of the yuan against the dollar. Read More -
Alipay in Europe is Changing the Chinese Tourist Experience
With 180 million Chinese set to travel in 2019, expanding payment options is key. Alipay's deal with six brands in Europe gives access to 190,000 locations. Read More -
How Viking Cruises Changed Chinese Tourism to Europe
We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe. Read More