Search Results: alfilo
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Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
Riding The TikTok Wave: How 15 Minutes Can Grow Your Audience
TikTok and Douyin are powerful tools to express brand personality and reach an often-disengaged demographic — young audiences. Read More -
High In Altitude, Low On Authenticity: National Gallery’s Shenzhen Pop-Up
London's National Gallery continues its push to engage China's cultural sphere with an exhibition atop the city's tallest skyscraper. Read More -
V&A Pop-up Store In Shanghai’s K11
Backed by online retail giant Tmall and housed in a high end art mall, the V&A has furthered its brand in China with this latest move. Read More -
The Met Goes Fox Hunting In China
The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More -
The Lipstick Met Museum Designed For China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More -
How Museums Can Offset Losses From The Trade War
How the U.S. travel industry — and by extension, the nation’s museums and cultural institutions — is becoming an unexpected casualty of the trade war. Read More -
How Chinese Museums Are Rethinking Gift Shops — And Winning
Gift shops at museums are using products inspired by China’s cultural history to reach China’s young and increasingly culturally-driven online shoppers. Read More -
The Met Gala Got More Than 170 Million Views in Less Than 48 Hours. Here’s How.
For this year’s Met Gala, an event that has never wanted for exposure, the Met decided to harness the vast power of the Chinese video-sharing app Douyin, aka TikTok outside of China, to the tune of 170 million views in 48 hours. Read More
