Search Results: weibo
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Tencent Set To Shutter The Huanhe NFT Platform. What Now For Its Web3 Ambitions?
The Chinese tech giant looks to be winding down its NFT platform, amid dwindling sales and an uncertain regulatory future. Read More -
How China’s Museums Greeted International Museum Day
Increasingly, Chinese institutions are banking on the annual event to drive audience engagement and partake in a global conversation. Read More -
How China’s Cultural Institutions Are Doing Digital Heritage
From VR tours to NFTs — Chinese museums are finding new ways to license, platform, and market the country's cultural heritage. Read More -
MuseumWeek 2022
MuseumWeek is the worldwide festival for cultural institutions on social media Since 2014 MuseumWeek has grown to include over 60,000 participants from 100+ countries. It has has become the first […] Read More -
Inside The Online Campaign Jointly Activated By UCCA And Douyin (And Maurizio Cattelan)
Last month, the museum and social media platform teamed up to spur audience interest in Cattelan's first exhibition in China. Read More -
How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More -
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More -
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More -
What’s Driving The Seychelles Tourism Board’s China Strategy?
For the DMO, there’s room for growth in a market increasingly keen on exploring new, niche destinations. Read More -
How Cultural Institutions Are Capturing China’s Mid-Autumn Festival Opportunity
The upcoming holiday is seeing Western museums collaborating with local partners to whet the appetite of Chinese consumers. Read More