Search Results: french brands
-
How The Met Engaged Chinese Consumers In 2020 Through Cultural Collaborations
Throughout the year, the museum unveiled a series of partnerships with a diverse array of brands. Read More -
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part Two
Post-COVID, brands hoping to position themselves in China should either look to physically establishing their business on the mainland or implementing alternatives to engage audiences. Read More -
Four Key Fashion and Museum Collaborations in 2020
2020 has been a breakout year for fashion and museum collaborations. Here, we break down four successful examples. Read More -
Pop-Ups, New Apps, And A Shanghai Satellite: How Pompidou Courts China
Despite a world-class collection and an enviable location in Le Marais, less than one percent of visitors hail from China. Pompidou is striving to change. Read More -
Paris Airport Creating Fond Farewells with Chinese Tech
Having adopted Chinese payment systems in 2017, Paris’ Charles de Gaulle has created a playful WeChat Mini Program with duty free specials for travelers. Read More -
Are Satellite Museums In China The Future?
As museums worldwide welcome a surge of culturally-engaged Chinese travelers, Centre Pompidou is trying something unprecedented; a partnership branch in China. Read More -
How VMFA’s Alex Nyerges Created A Winning Cultural Exchange With China
The Richmond museum has been a pioneer in building relationships with prominent Chinese cultural institutions and director Alex Nyerges believes artistic exchange can become a "tie binding us together" in the trade war age. Read More -
Cartier, Culture, and the Art of Marketing in China
he Cartier x Palace Museum partnership is fundamentally different from some of the fashion exhibitions lately held in China by other luxury brands. Read More -
China Duty Free Group to open its first downtown Hong Kong travel retail store
China Duty Free Group is set to open its first store in Citygate Outlets in Hong Kong's Lantau Island. The store will offer a wide variety of luxury brands. Read More