Alfilo Brands

Shanghai-based master licensee and retailer, which works with several Western museums


Launched in 2010, Bilibili has become China’s digital home for anime, comic, and gaming subcultures. Less commercial and more interactive than its video platform peers, it has 172 monthly active users 78 percent of whom are aged 18 to 35. The platform is known for its bullet comments through which viewers flood the screen with real time commentary. Live streaming has been available since 2015.

Cultural Connections

Rooted in platforming user-generated cultural content, it’s branched out since listing on the NASDAQ and recent collaborations with BBC, Discovery Channel, ITV, and NHK have made it a documentary hub. During lockdown Bilibili has live streamed the five-day Strawberry Z music festival and Shanghai’s “Music in the Air” classical festival.