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February 2021

MuseumNext Digital Summit

February 22 - February 26

Faced with a global pandemic, museums around the world have pivoted to digital in order to meet the needs of their audiences and to fight for their own survival. In February 2021, we will be holding a virtual edition of our popular MuseumNext Digital Summit to discuss at what we’ve learnt in a challenging year and to look ahead, beyond the pandemic. This online museum conference will take place over five days from 22 February 2021, with between one and…

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Innovating Your Approach to Online Audience Engagement.

February 24

In an age of periodic lockdowns, there is a need to find innovative and creative ways to engage and grow our audiences. Many arts & heritage organisations have some sort of digital collection, how can these assets be repurposed to meet today’s challenges? You will learn from 3 specialists about the opportunities available for interpretation teams, digital teams and curators to reinvigorate existing digital collections. The workshop will be highly interactive, giving you the opportunity to speak with our panel…

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Test to Success! Experiments to Optimize Your Website and Email Campaigns

February 24

A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. Join three Digital Culture Network Tech Champions, James Akers (Data Analytics and Insight), Roberta Beattie (Websites), and Peggy Naumann (Email Marketing) as they discuss the different platforms, approaches, and strategies to measure performance and improve results. This one-hour webinar will include: What A/B testing is and why it’s useful How A/B testing can improve a user’s…

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Connected to Culture LIVE: Digital – Inclusion or Exclusion?

February 26

In response to the COVID-19 pandemic, digital offerings from the arts and culture sector have expanded dramatically. From streamed live performances to virtual museum tours, organisations have embraced digital projects in myriad creative ways with the aim of growing audience engagement. But this increased activity has further highlighted a divide between those who can and cannot access digital content easily. The arts and cultural sector already plays an important role within communities who cannot access the internet and lack adequate devices and/or skills to connect digitally – but how can we further support…

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The Art Newspaper Live: Can You Game the Art Market?

February 26

Join The Art Newspaper for an informal discussion on 26 February at 4pm GMT between our Art Market Eye team of Georgina Adam, Anna Brady and Anny Shaw as they give their views on some of this year's top headlines, ask whether art fairs' newest revenue generating strategies - or gimmicks - will work, and, yes, ponder whether a Gamestop-style short squeeze could play havoc with the art market in the same way it has the stock market. Or, is…

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March 2021

From First Timer to Biggest Fan – Use Your Data to Keep People Coming Back

March 3

Now more than ever it’s vital that the people you engage with become your biggest fans and supporters of the work you produce. Whether it’s customers, donors, members, or artistic partners, your audiences love to experience a personalised and relevant connection to your organisation. When you use multiple software platforms to store and manage your audience data, how can you create an effective strategy to communicate and engage with the people on your database? In this one-hour webinar Nick Kime, The…

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Grow Your Digital Skills: Digital Advertising with Google Arts & Culture

March 9

Are you looking to get started with digital advertising? Would you like to know how to reach a wider audience online? The Digital Culture Network has teamed up with Google Arts & Culture for this session which explains how you can take advantage of social, search and display advertising to extend the reach of your organisation. A Google Digital Garage expert will guide you through how to get set up with search advertising and show you how to get maximum…

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World Cities Culture Summit

March 10 - March 12

Milan will be the hub of political debate about the key role culture can play to face the greatest challenges of our time: climate change, social inclusion, creative workforce, centre vs suburbs in cities.

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Grow Your Digital Skills: Data Analytics with Google Arts & Culture

March 11

Are you looking to get started with data analytics? Would you like to better understand how visitors found your website, and what they did when they got there? The Digital Culture Network has teamed up with Google Arts & Culture to illustrate how you can use data and web analytics to help your organisation grow and better understand its audiences. A Google Digital Garage expert will guide you through Google Analytics and explain how to make the most of this…

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What is a Museum? Part 4: Museums As Influencers

March 16

Museums have a shared commitment, responsibility and authority in relationship to their communities. Museums are places of learning and exploration, key institutions for influence and dissemination of public scholarship. How can museums best portray the identity and memory of their communities? How can museums not only chronicle the past, but depict the present and become touchstones for the future of their communities?

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